As a Retail/Area Manager, you will be responsible for overseeing the day-to-day operations of a cluster of designated Exclusive Brand Stores, your primary focus will be on maximizing sales, ensuring customer satisfaction, coaching store staff, and maintaining a well-organized and efficient store environment.

Work Responsibilities:

Sales & Profitability:

- Set sales targets and goals for the store and ensure they are achieved or exceeded.

- Develop strategies to drive sales at the area level.

- Monitor and analyse sales performance, identifying areas for improvement.

- Evaluate store operating costs and ensure profitability at cluster level.

- Implement effective merchandising strategies to optimize sales.

Store Operations:

- Implement standard operating policies and procedures to ensure smooth operations.

- Upload all reports on the Wooqer platform to ensure efficient operations.

- Ensure the store is clean, well-organized and in good repair.

- Ensure visual merchandising and collateral display guidelines are followed depending on seasonal focus products/launches /on-going promotions.

- Oversee cash handling procedures and ensure accuracy in cash management.

- Ensure compliance with safety and security regulations for assets and inventory.

- New store launch as per timelines and guidelines.

Marketing & Customer Service:

- Collaborate with the internal stakeholders like marketing /HO teams to execute in-store promotions and events.

- Provide excellent customer service and resolve any customer issues or complaints.

- Capture customer feedback and ensure it is shared in a timely manner.

Business Development:

- Maximizing new business development opportunities by identifying potential market gaps, market study of the right catchment.

- Identify and locate and propose potential sites.

L&D:

- Recruit, onboard and train new retail staff members.

- Create work schedules and assign tasks to team members.

- Conduct regular performance evaluations and provide constructive feedback.

- Motivate and encourage staff to achieve their targets and deliver outstanding customer service.

Merchandising and Audit:

- Monitor inventory turnover and implement strategies to balance availability for consumer and reduce shrinkage.

- Coordinate with merchandiser and ensure timely deliveries of products.

- Co-ordinate Audit and inventory control measures to minimize stock losses, shrinkage, and wastage.

Qualifications & Skills:

Education Qualifications:

- Masters degree in business administration, Retail Management.

Work Experience:

- Proven 2-4yrs of supervisory experience as a Retail Manager or similar role in the retail industry.

- Preference for Luggage/Apparel /Consumer durable goods industry.

- Handling a single large high-volume store /at least 4 smaller stores.

Other Requirements:

- Excellent communication and customer service quotient.

- Sound knowledge of retail management best practices and principles.

- Proficiency in using retail software and point-of-sale (POS) systems.

- Strong operational knowledge and problem -solving skills to ensure efficient operations.

- Ability to work under pressure and multitask.

- This is a field sales job and involves intra and intercity travel on a regular basis.

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Posted By

Sneha Dey

HR Executive at Wildcraft India Pvt. Ltd.

Last Active: 30 October 2025

Job Views:
134

Applications: 37

Recruiter Actions: 0

Posted in

Sales & Marketing