WheelsEye - Growth Marketing Head

About WheelsEye:

WheelsEye is a fast-growing logistics technology startup, headquartered in Gurugram, India, founded in 2017 with a mission to digitize and streamline the Indian trucking and logistics ecosystem. The company provides an integrated suite of technology-driven solutions that help fleet owners, logistics operators, and enterprises reduce costs, improve operational efficiency, and make data-driven decisions.

Snapshot:

WheelsEye's platform includes GPS tracking and telematics, FASTag management, data analytics and SaaS tools, and a digital truck booking marketplace connecting shippers with verified drivers across PAN-India. With a network of over 2 million trucks and 700,000+ verified operators spanning 1,600+ towns, WheelsEye serves a wide mix of customers-from large enterprises and logistics companies to SMEs and independent fleet owners.

Snapshot:

The company's solutions enable customers to improve fleet utilisation, optimise costs, enhance safety, and streamline logistics operations, while supporting real-time tracking, route optimisation, and integrated logistics management. WheelsEye has significantly advanced the digital transformation of road logistics in India, helping clients reduce logistics costs and increase operational predictability.

About the Role:

- We are hiring a Marketing Lead - Core Marketing to build and scale the marketing strategy, GTM planning, and sales enablement for a fast-growing technology-driven logistics platform.

- This role focuses on strategic marketing, solution positioning, integrated campaigns, and revenue enablement.

- It is not a Brand Manager role and not a pure Performance Marketing role.

Key Responsibilities:

- Own and execute the overall marketing strategy aligned with business and revenue goals

- Lead Go-To-Market (GTM) planning for logistics products, services, and new regions

- Drive solution-led marketing programs for B2B / enterprise / SME customers

- Partner closely with Sales to improve lead quality, deal influence, and conversion

- Build sales enablement assets - pitch decks, case studies, solution narratives, and collaterals

- Conduct market research, customer insights, and competitive analysis

- Define ICPs, buyer personas, and decision-making journeys

- Work cross-functionally with Product, Operations, and Leadership

- Manage agencies, vendors, and marketing budgets