WheelsEye - Growth & Digital Performance Lead

Background

As the business scales, we are taking a marketing-first approach to growth, with digital playing a central role across acquisition, activation, and retention. We require an in-house growth expert who can think long-term, move fast, and own outcomes end-to-end.

Objective

To own and scale digital acquisition across paid and organic - driving high-quality leads, improved CAC, and predictable monthly growth through a well-run experimentation and analytics system.

Core Responsibilities

- Performance Marketing Ownership: Run and scale campaigns across Meta, Google (Search, Display, YouTube, UAC), and emerging channels.

- App Acquisition & Store Optimisation: Lead UAC, Play Store/App Store optimisation, app funnel CVR improvement.

- Organic & Inbound Growth: Own SEO, ASO, and other digital channels growth strategies.

- Creative Strategy & Production Ownership: Own creative pipeline: concept to iterations to A/B testing and scaling winners.

- Growth Experiments: Run a structured weekly experimentation pipeline across: Creatives, Landing pages, Audiences, Funnels, Offers, Pricing tests.

- Collaboration & Leadership: Work closely with Product, Sales, Creative, and Analytics teams to improve tracking, funnels, and activation flows.