WheelsEye - Associate Director - Growth

About WheelsEye

WheelsEye is a hyper-growth tech logistics startup. We started in 2017 with the idea to empower the Truck Fleet Owners, and enable them and their business via technology. We started off as a GPS tracking company and today we have created an entire ecosystem of services aimed at transforming truck logistics in India.

Role: AD Growth

Wheelseye is looking for an Associate Director - Growth to drive field-sales-led growth through Product Marketing + GTM + stronger cohort conversion + sales productivity + ARPU expansion and customer segment penetration for WheelsEye Fleet Owner / IoT business.

Key Responsibilities:

- Build cohort-wise GTM plans for GPS, Diesel Sensor, Dashcam and future IoT products.

- Define product propositions by fleet-owner segment.

- Convert customer pain points into product positioning, packaging, pricing and sales communication.

- Use WE Operator App as a growth channel to generate high-intent inbound leads.

- Build a structured voice-of-customer system.

- Design sales experiments for new product penetration, attach rate, upsell, activation and renewal.

- Own growth quality through CAC, payback, ARPU, LTV/CAC, cash-flow quality and service-cost sensitivity.