Company Overview:

WheelsEye is a leading logistics technology company dedicated to digitizing the Indian trucking industry. By providing a comprehensive SaaS platform, the company enables fleet owners to track vehicles, manage operations, and optimize fuel and maintenance costs in real-time. Operating at the intersection of logistics and deep-tech, WheelsEye manages a massive network of commercial vehicles, driving transparency and efficiency across the fragmented supply chain ecosystem. The culture is defined by a data-driven approach, rapid experimentation, and a relentless focus on solving complex operational challenges at scale.

Role Overview:

As the Associate Director of Growth, you will spearhead the strategy and execution of user acquisition, retention, and revenue expansion initiatives. You will work closely with product, engineering, and sales leadership to identify high-leverage growth opportunities and build scalable marketing funnels. This role is pivotal in shaping the companys market positioning and driving sustainable business growth by leveraging data-backed insights to optimize the end-to-end customer journey. You will be responsible for managing high-performing teams and ensuring that growth efforts directly translate into measurable improvements in market share and customer lifetime value.

Key Responsibilities :

- Design and execute comprehensive growth strategies to accelerate user acquisition and market penetration across the logistics sector.

- Lead cross-functional teams to optimize conversion funnels, ensuring seamless integration between marketing efforts and product adoption.

- Analyze complex data sets to identify trends, customer pain points, and untapped opportunities for revenue growth.

- Manage large-scale performance marketing budgets, ensuring high ROI and efficient customer acquisition costs.

- Collaborate with product managers to implement growth-hacking experiments that drive user engagement and platform stickiness.

- Mentor and develop a team of growth professionals, fostering a culture of experimentation, accountability, and analytical rigor.

Required Skillset:

- Demonstrated ability to scale B2B or SaaS products from early-stage growth to market leadership through data-driven marketing.

- Strong proficiency in performance marketing, lifecycle management, and growth analytics with a focus on measurable business outcomes.

- Exceptional leadership skills with the ability to influence cross-functional stakeholders and drive alignment across diverse teams.

- Proven track record of managing significant marketing budgets and delivering consistent growth in competitive, high-velocity environments.

- Excellent communication skills, capable of articulating complex growth strategies to executive leadership and translating them into actionable plans.

- A minimum of 8 - 12 years of professional experience in growth, marketing, or business strategy roles.

- An MBA or equivalent degree from a premier institute is preferred, complemented by a strong analytical mindset and a hands-on approach to problem-solving.

- Ability to thrive in an on-site work environment at our Gurgaon office, collaborating closely with the core leadership team.