- Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

- Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

- In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

- At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients.

- We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform:

- The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof.

- Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships:

- Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify.

- As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

- This is a hands-on Product Marketing role where you'll be at the heart of how we bring our product to market.

- You'll work closely with product, sales, and growth teams to craft messaging, drive go-to-market plans, and launch features that resonate with users across global markets.

- From shaping positioning and creating compelling content to enabling sales and improving activation, you'll play a key role in how Wati communicates value and drives adoption in a fast-paced, PLG-driven environment.

What you'll do:

- Market and Customer Analysis: Conduct ICP research & market analysis to inform product roadmap and GTM strategy to launch in different geographies like India, SEA, LATAM, US & more

- Product Launches: Develop plans for product launches and promotions.

- Define target markets and collaborate with sales and product teams to ensure strategy alignment

- Product Positioning and Messaging: Create clear product messages that stand out.

- Tailor messaging to resonate with different segments of the target audience.

- Build product tours and guides tailored to varying ICPs by understanding their pain points and how Wati helps alleviate them.

- Keep messaging consistent across marketing channels

- Sales Enablement: Make marketing materials like competitor pages, whitepapers, videos and presentations.

- Manage content for online campaigns like social media and email.

- Simplify technical ideas for marketing

- Onboarding & activation: Identify opportunities to improve the onboarding process and increase product activation

- Data and Reporting: Maintain data sanity and report KPIs, leading and lagging metrics for internal and external stakeholders

Requirements:

- At least 2+ years experience in B2B SaaS product marketing

- Proven track record of executing successful product / feature launches - ideally in a PLG set up

- Excellent written and verbal communication skills with the ability to create compelling product messaging and collateral

- Key eye for good design and user experience

- Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing

- Analytical mindset with the ability to leverage data and market insights to drive decision-making