Welspun - Head - Marketing - Domestic Business - IIM

MBA Graduates From IIM (Ahmedabad, Bangalore, Calcutta & Lucknow), Batch 2014-2017

Job Purpose/Summary:

Developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.

Job Description:

- Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.

- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.

- Obtains market share by developing marketing plans and programs for each product and directing promotional support.

- Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.

- Provides short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

- Influences present and future products by determining and evaluating current and future market trends.

- Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; and consulting with internal and external sources.

- Maintains research database by identifying and assembling marketing information.

- Provides marketing information by answering questions and requests.

- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.

- Maintains marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.

Principal Accountabilities:

- Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.

- Contributes to marketing effectiveness by identifying short-term and long-range issues.

- Obtains market share by developing marketing plans and programs for each product and directing promotional support.

- Maintains relations with customers.

- Provides short- and long-term market forecasts and reports.

- Influences present and future products.

- Develops new uses for existing products.

- Maintains research database by identifying and assembling marketing information.

- Achieves financial objectives.

- Maintains marketing staff job results by counseling and disciplining employees.

Key Interactions:

- Internally: Outsourcing, S&D, Category, E-commerce, Finance, Plant, IT, HR.

- External: Factory, Agencies, Vendor.

- Management: CEO, CHRO, MD, Functional Heads & Chairman.

Knowledge/Experience - 15 - 20 Years.

Relevant Industry - Textile industry.

Skills:

- Communications.

- Generic Planning.

- Leadership.

- Strategic Planning.

- Project Scope Control.