SINTEX-BAPL LIMITED

(A Welspun Group Company)

Manager / Senior Manager - Sales Accelerator

Position Title: Sales Accelerator

Function: Sales

Reports To: National Sales Head

Location: Mumbai (with extensive travel to regional markets)

JOB PURPOSE:

Sales Accelerator is a cross-functional problem solver embedded within the sales organization, responsible for continuously surfacing roadblocks and opportunities across Process, Category, Product, Systems and Customer dimensions. Working closely with Sales, Supply Chain, IT, Category/Product, Finance and Customer Service, the role mines insights from everyday transactions and field realities to drive fixes at the process and policy level - not one-off patches - thereby removing friction and accelerating sales velocity across the value chain.

KEY RESPONSIBILITIES:

1. Category, Product & Systems Insights:

- Partner with Category/Product teams to flag portfolio gaps, pricing/scheme issues, product-market fit concerns and packaging/quality complaints emerging from field transactions.

- Work with IT/Systems teams to identify and resolve systemic issues in SFA/DMS/ERP that hinder sales execution (order booking, scheme application, claims settlement, etc.).

- Provide structured inputs to New Product Development and Category teams based on recurring customer objections and unmet needs surfaced through transactions.

2. Roadblock & Opportunity Identification:

- Continuously scan everyday sales transactions, field feedback, distributor/customer interactions and system data to identify recurring bottlenecks, process gaps and lost-opportunity patterns.

- Diagnose root causes systematically across five dimensions - Process, Category, Product, Systems and Customer problems.

- Build a structured issue-identification framework/funnel to capture, prioritize and track issues from the field through to resolution.

- Conduct regular market and field visits, and engage directly with distributors and customers, to validate ground realities behind data-driven signals.

3. Cross-Functional Problem Solving:

- Act as the connecting link between Sales and functions such as Supply Chain, Manufacturing/Production, Quality, Finance, IT, Trade Marketing, Customer Service and Category/Product Management.

- Drive structured problem-solving forums (root cause analysis, 5-Why, process mapping) with cross-functional stakeholders to resolve issues at the source.

- Build alignment among stakeholders with competing priorities and drive clear resolution ownership across departments.

- Frame and escalate issues requiring leadership intervention with well-articulated, data-backed business cases.

4. Process & Policy-Level Resolution:

- Translate transactional-level pain points into process redesign or policy recommendations that prevent recurrence, rather than one-off fixes.

- Partner with process owners to redesign SOPs, approval workflows, credit/claims policies and scheme structures based on ground insights.

- Pilot process/policy changes in select markets, measure impact, and drive structured rollout at scale.

- Maintain a living repository of issues resolved, policy changes made and process documentation for organizational learning.

REQUIRED QUALIFICATIONS & EXPERIENCE:

- MBA / PGDM from a reputed institute (Operations, Sales or Strategy preferred); engineering background is an added advantage.

- 6 - 10 years of experience spanning sales excellence, consulting organization, new product launches, project management, experience with starts ups will be highly valued.

- Proven experience working cross-functionally with Supply Chain, IT, Category/Product, Finance and Customer Service to diagnose and resolve business problems.

- Strong structured problem-solving skills - root cause analysis, process mapping; exposure to Six Sigma/Lean methodologies preferred.

- Excellent stakeholder management and influencing skills - able to drive alignment across departments without direct authority.

- High willingness to travel to field/markets to validate ground realities.