Location: Remote

Experience: 4-5 years (agency background preferred)

Team: Influencer Marketing & UGC Execution

Role Summary:

We are looking for a strategic, execution-oriented Head of Influencer Marketing to own end-to-end influencer programs and UGC ad creation for brands. The ideal candidate will have strong agency/creative-ad experience, proven ability to scale brands via creator-led strategies, excellent client-facing skills, and a data-driven mindset. This role will work closely with the brand solutions team to decode briefs and design high-impact campaign strategies.

Key Responsibilities:

1. Strategic Leadership & Growth:

- Define and execute the overall influencer marketing strategy aligned with business goals.

- Build and implement growth plans to scale client brands using creator-led approaches.

- Monitor market and platform trends; recommend new creators, formats and trends to clients.

2. Campaign Planning & Execution:

- Decode brand briefs and translate them into campaign strategy, creative formats and KPI frameworks.

- Lead end-to-end execution of influencer campaigns and UGC ad production from ideation, creator sourcing and contracting to content approval and distribution.

- Manage creator selection, negotiation, contracts, content calendars, budgets and timelines.

- Ensure quality control and compliance across creator deliverables.

3. Client & Business Development:

- Prepare and present pitches/proposals/case studies and customised influencer strategies to win new brands.

- Own client relationships: drive performance reviews, strategic roadmaps, and upsell opportunities.

- Understand client problems and propose measurable, pragmatic solutions.

4. Team Leadership & Capability Building:

- Lead and mentor the execution team and brand solution POCs; hire, set goals and manage performance.

- Identify skill or process gaps and implement training, SOPs and improvements.

- Collaborate closely with creative, performance marketing, analytics and account teams.

5. Data, Reporting & Optimisation:

- Design measurement frameworks and attribution models for influencer activity (engagement, reach, conversions, ROI).

- Deliver regular reports with actionable insights and optimisation recommendations.

- Track creator and campaign performance; run cohort analyses and apply learnings to future campaigns.

6. Industry & Creator Network:

- Maintain and grow a strong network of creators, managers/MCNs and platform contacts.

- Proactively identify new creators, micro-influencers and trending formats for client campaigns.

- Conduct competitive benchmarking and compile relevant case studies.

Required Qualifications & Skills:

- Minimum 4-5 years in an influencer marketing, creative/ad agency, or digital-first agency environment.

- 2-3+ years of hands-on team management experience (leading 3-5+ members).

- Demonstrated track record of end-to-end influencer campaign execution and scaling brands through creators and UGC.

- Strong client-facing skills experience developing pitches, proposals and stakeholder management.

- Deep understanding of UGC ad formats, creator collaborations, and content-led performance frameworks.

- Data-driven approach: comfortable with KPI setting, reporting, and optimisation.

- Commercial acumen: budgeting, negotiation, contract management and vendor relationships.

- Up-to-date knowledge of social platforms, creator trends and creator monetisation models.

- Excellent communication and presentation skills.

Preferred:

- Prior association with a well-known influencer marketing agency or creative ad agency.

- Experience working with performance marketing teams for paid amplification of UGC assets.

- Familiarity with influencer management platforms, tracking tools and analytics dashboards.

Personal Attributes:

- Strategic thinker with a strong execution bias and hands-on mindset.

- Problem-solver who can simplify complex briefs into actionable campaigns.

- Comfortable in a fast-paced agency environment and managing multiple brands simultaneously.

- Collaborative leader focused on mentoring and team development.

Success Metrics (First 6-12 months):

- Establish campaign playbooks for core brand categories.

- Revenue: Grow influencer vertical billings by - 50 % with gross margin - 40 %.

- Onboard 2-3 new clients through successful pitching. Achieve Net Revenue Retention - 120 %.

- Demonstrate uplift in key influencer-driven KPIs for at least two clients (engagement, conversions or awareness).

- Clear improvements in team performance via SOPs, training and process fixes.

- Expand and strengthen the creator roster and partnerships.

Please note: We are currently considering only candidates with 4+ years of relevant experience in influencer marketing / creator-led campaigns. Applications with less experience will be automatically screened out.