WeCredit - Marketing Manager

Key Responsibilities:

- Plan, develop, and execute integrated marketing campaigns across digital, social, and offline channels.

- Manage performance marketing (Google Ads, Meta Ads, LinkedIn, etc.) to drive lead generation and conversion.

- Oversee SEO, SEM, and social media strategies to strengthen online visibility and brand recall.

- Collaborate with product, design, and business teams to align marketing initiatives with organizational goals.

- Lead content strategy - including blogs, email campaigns, social media, and landing pages - to enhance engagement.

- Track, measure, and optimize marketing performance using analytics tools (Google Analytics, HubSpot, etc.).

- Manage marketing budgets and ensure ROI-driven execution of campaigns.

- Coordinate with agencies and external partners for creative, PR, and digital initiatives.

- Drive brand positioning and develop communication that resonates with target audiences in the fintech domain.

Required Qualifications & Skills:

- Bachelor's or Master's degree in Marketing, Business Administration, or related field.

- 4-5 years of experience in marketing, preferably in Fintech / BFSI / SaaS industries.

- Proven experience in digital marketing, performance campaigns, and content-led growth.

- Proficiency in Google Ads, Meta Business Suite, Analytics tools, and marketing automation platforms.

- Strong analytical mindset and ability to translate data insights into actionable strategies.

- Excellent communication, storytelling, and project management skills.

- Ability to work in a fast-paced, cross-functional, startup environment