WEchartered - Manager - Digital Marketing

Description:

Job Title: Digital Marketing Lead

Department: Marketing

Location: Gurgaon

Employment Type: Full-time

Reports To: Chief Executive Officer

Team Size: Lead a team of 6-8 professionals (designers, content creators, performance marketers, social media managers)

Budget Authority: Annual digital marketing budget of 2-5 Crores

About Honeyman Foods: Honeyman is India's premium natural honey and bee-based products brand with a 40+ year legacy of trust and quality. We bring to market 100% pure honey varieties, honey-based foods, wellness products, and curated gifting solutions. With a vision to replace refined sugar with natural honey, Honeyman focuses on health, wellness, and sustainability while building a digital-first, omnichannel presence.

Role Overview: We are seeking an experienced and strategic Digital Marketing Lead to spearhead Honeyman's digital transformation and strengthen our brand presence across all digital platforms. The ideal candidate will be a visionary leader who combines strategic thinking with hands-on execution, leading our talented in-house team while driving measurable growth in brand awareness, customer acquisition, and e-commerce revenue. This role is crucial for scaling our B2B and D2C operations, enhancing customer engagement, and positioning Honeyman as the leading digital-native FMCG brand in the natural foods segment.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies aligned with business objectives and growth targets.

- Lead digital transformation initiatives and omnichannel marketing approach.

- Collaborate with senior leadership to set annual digital marketing goals and KPIs.

- Drive innovation in digital marketing practices and emerging technology adoption.

Team Management & Development

- Lead, mentor, and develop a diverse team of 6-8 digital marketing professionals.

- Conduct regular performance reviews and create individual development plans.

- Foster a culture of creativity, data-driven decision making, and continuous learning.

- Recruit and onboard top talent to strengthen the digital marketing team.

Campaign Management & Execution:

- Plan and manage paid marketing campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.

- Oversee content planning, creation, and distribution across website, social media, blogs, and email marketing.

- Manage SEO/SEM efforts to enhance organic visibility and traffic growth.

- Drive influencer collaborations, brand partnerships, and community building initiatives.

Performance & Analytics:

- Track, analyze, and report on campaign performance metrics and ROI.

- Prepare detailed analytics reports for senior management and stakeholders.

- Implement A/B testing and conversion optimization strategies.

- Maintain marketing attribution models and customer journey analysis.

Cross-functional Collaboration:

- Partner with sales, product, and supply chain teams to align marketing with business objectives.

- Collaborate with finance team on budget planning and performance tracking.

- Work with compliance team to ensure all campaigns meet regulatory requirements (FSSAI, etc.).

Key Performance Indicators (KPIs):

- Customer Acquisition: Achieve 25%+ improvement in CAC efficiency.

- Brand Awareness: Increase organic brand search volume by 40%.

- Team Performance: Maintain team satisfaction score above 85%.

- Campaign ROI: Deliver minimum 4:1 ROAS across all paid channels.

Required Qualifications:

- Industry Preference: Strong preference for FMCG, D2C, consumer goods, or food & beverage sectors.

- Leadership Experience: Proven track record of leading and developing high-performing marketing teams.

- Scale Experience: Experience managing annual digital marketing budgets of 1+ Crores.

Educational Qualifications:

- Preferred: MBA in Marketing or Digital Marketing specialization.

- Certifications Required: Google Ads, Google Analytics, Meta Blueprint certifications.

Technical Skills:

- Analytics: Advanced proficiency in Google Analytics 4, Google Tag Manager, and data visualization tools.

- Marketing Automation: Experience with HubSpot, Mailchimp, or similar marketing automation platforms.

- SEO/SEM: Strong understanding of technical SEO, keyword research, and search marketing.

- E-commerce: Experience with Shopify, Amazon Seller Central, and other e-commerce platforms.

- Design Tools: Basic proficiency in Canva, Adobe Creative Suite for creative collaboration.

Industry-Specific Requirements:

- D2C Expertise: Experience scaling direct-to-consumer brands and subscription models.

- Sustainability Marketing: Experience promoting natural, organic, or sustainable products.

- Omnichannel Marketing: Knowledge of integrating online and offline customer touchpoints.

- Regulatory Compliance: Awareness of FSSAI regulations and food marketing compliance.

Leadership & Soft Skills:

- Data-Driven: Strong analytical skills with ability to derive actionable insights from data.

- Creative Problem-Solving: Innovative mindset with proven ability to overcome marketing challenges.

- Communication: Excellent verbal and written communication skills for stakeholder management.

- Adaptability: Thrives in fast-paced environment with changing priorities.

- Crisis Management: Experience handling PR challenges and negative online sentiment.

Compensation & Benefits:

- Gratuity: As per company policy.

Career Progression:

- Year 3-4: Senior Manager Associate Director of Marketing.

- Year 5+: Director of Marketing Chief Marketing Officer track.

Development Opportunities:

- Cross-functional project leadership opportunities.

- International training programs with global FMCG partners.

- Speaking opportunities at industry conferences and events.

Application Process:

- Cover letter detailing relevant FMCG/D2C experience.

- Portfolio showcasing 3-5 best digital marketing campaigns with results.

- References from previous supervisors and team members.

Interview Process:

- Technical Round: Digital marketing case study presentation (90 minutes).

- Leadership Assessment: Team management and strategy discussion (60 minutes).

- Final Round: Cultural fit and senior leadership discussion (45 minutes).

- Reference Checks: Previous employer and team member references.

Employment Terms:

- Probation Period: 6 months.

- Contract Type: Permanent employment with annual renewals.

- Start Date: Immediate to 30 days from offer acceptance.