Webspero - PPC Manager

Performance Marketing Manager

We are looking for a proactive, results-driven Performance Marketing Manager who will own campaign success across clients, translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams.

This is a strategic + client-facing role ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high accountability.

Responsibilities:

Campaign Strategy & Execution:

- Plan and implement high-performance ad campaigns across Google Ads, Meta Ads, and other relevant platforms (LinkedIn, YouTube, etc.

- Define full-funnel strategy across TOFU, MOFU, BOFU.

- Set clear goals for lead generation, ROAS, CAC, and lifetime value.

Client Relationship & Consultation:

- Directly interface with clients to understand business goals, translate into media plans, and guide ongoing improvements.

- Own onboarding, expectation management, and ongoing reporting.

- Regularly advise clients on campaign adjustments, CRO, creative optimization, and revenue opportunities.

Performance & Optimization:

- Track and interpret key performance metrics (CTR, CPC, CVR, CPL, ROAS, etc.

- Proactively identify and resolve performance bottlenecks.

- Recommend A/B tests across ads, landing pages, and funnel structure.

Cross-Functional Leadership:

- Collaborate with content, design, and development teams to execute strategy.

- Manage and coordinate freelancers or junior resources to ensure campaign quality.

- Set up internal SOPs and scalable workflows for campaign operations.

Platform Expertise:

- Stay current on platform algorithm changes and apply best practices.

- Handle pixel tracking, attribution, audience targeting, and retargeting strategies.

- Implement conversion tracking across channels and troubleshoot discrepancies.

Requirements:

Must-Haves:

- 3-5 years of experience in performance marketing with direct exposure to Google Ads and Meta Ads.

- Proven success managing multiple client campaigns simultaneously.

- Strong understanding of ad platforms, audience segmentation, tracking, and optimization.

- Experience working in or with service businesses, B2B or ecommerce (Shopify experience is a plus).

- Ability to independently manage strategy, client communication, and execution oversight.

Technical & Analytical:

- Comfortable reading and interpreting analytics tools (GA4, Meta Ads Manager, Google Ads, Looker Studio).

- Hands-on knowledge of Pixel setup, UTM tracking, attribution models.

- Skilled in A/B testing, performance forecasting, and using performance data to make decisions.

Soft Skills:

- Strong communication and stakeholder management skills.

- Able to take ownership and drive projects end-to-end with minimal supervision.

- Strategic mindset and problem-solving orientation.

Bonus:

- Knowledge of CRO frameworks and tools (Hotjar, Clarity, etc.

- Familiarity with AI tools, automation workflows, or marketing integrations (e.g. HubSpot, Zapier).

- Google Ads and/or Meta Blueprint certifications.