Website Head - FMCG/Beauty/Lifestyle

About the Role

This is a builders role, ideal for someone who treats the website like their own product. Youll lead the charge on UX, speed, conversion funnels, A/B testing, and retentionwhile managing cross-functional workflows across tech, ops, logistics, and CX.

Key Responsibilities:

Website Operations & Optimization:

- Drive A/B testing, funnel analysis, and product page optimization

Growth & Retention:

- Map user behavior and reduce bounce/drop-off through testing and insights

- Collaborate with marketing to support traffic-to-sale journeys

Customer Experience:

- Collaborate with CX team to align feedback into real UX improvements

- Improve NPS, repeat rate, and CSAT via loyalty flows and reviews

Cross-Functional Ops:

- Ensure smooth backend sync for orders, payments, and tracking

- Lead bug triage, system fixes, and tech escalations

Ideal Candidate Profile:

Experience & Background:

- Strong knowledge of Shopify, performance tools (GA4, Hotjar, Clarity), and funnel frameworks

- Exposure to retention systems (email, WhatsApp), loyalty, reviews, and referral programs

- Proven results in CRO, AOV growth, CVR lift, or reducing bounce/abandonment

Personality & Mindset:

- Growth hacker energyalways testing, experimenting, and optimizing

- Techie mindsetdebugs fast, thinks in systems, loves tools

- Bonus if you're an ex-gamer, builder, or side hustlersomeone who figures things out and
fixes things without waiting

- Qualifications dont matteryour results and hunger do

Key KPIs:

- Cart abandonment recovery | Repeat Rate & LTV

- Mobile page load time <3s | Bug fix SLA adherence

- >98% order processing within 24 hrs | <12 hr CX ticket TAT

- UX improvement velocity: 35 updates per month