Website & SEO Manager

Principal Accountabilities:

- Manage and optimize all brand websites across Cedar Group, ensuring consistency, accuracy, and best-in-class user experience.

- Drive SEO strategy and execution (on-page, technical, backlinks, content optimization) to improve visibility, rankings, and lead generation.

- Conduct regular analytics reporting (weekly/monthly) using Google Analytics, Search Console, SEM Rush, etc., and present actionable insights to leadership.

- Ensure security audits, compliance, and uptime across all domains.

- Oversee content publishing workflows in partnership with marketing teams; ensure timely updates and campaign integrations.

- Develop new digital features, landing pages, and campaign microsites in collaboration with design and content teams.

- Implement LLM (Large Language Model) optimization strategies to enhance AI-driven discoverability.

- Stay up to date with digital marketing and SEO trends; recommend and implement new tools, plugins, and best practices.

- Provide governance and documentation for website standards, templates, and guidelines.

Competencies:

Technical:

- Expertise in WordPress & CMS management (multi-domain).

- Proficiency in SEO tools (SEMRush, Ahrefs, Moz, Screaming Frog).

- Strong understanding of analytics platforms (Google Analytics 4, Google Tag Manager, Search Console).

- Familiarity with cloud hosting platforms (AWS, Azure, or GCP).

- Understanding of LLM/AI-driven optimization techniques.

Soft Skills:

- Strong communication and collaboration skills with cross-functional teams.

- Analytical thinker with the ability to derive insights from data.

- Highly organized, detail-oriented, and execution-focused.

- Comfortable managing multiple priorities across brands.

- Global orientation with ability to work in multi-cultural environments.

Qualifications and Relevant Experience:

- Bachelor's or master's degree in computer science, Information Technology, Digital Marketing, or related field.

- 6-8 years of proven experience in website management and SEO, preferably in a multi-brand or global organization.

- Hands-on experience with CMS platforms (WordPress, Drupal, etc.) and custom plugin/theme integrations.

- Demonstrated success in SEO campaigns and driving measurable growth in traffic and engagement.

- Strong experience with Google Analytics, Tag Manager, and performance reporting.

- Exposure to digital marketing campaigns and integration with websites.

- Experience managing security audits and compliance for enterprise-level websites.

- Knowledge of AI/LLM optimization is a strong plus.