Roles & Responsibilities:
- Develop and lead the companys overall marketing vision, strategy, and brand positioning to drive business growth.
- Oversee and integrate all marketing functions including digital marketing, brand management, product marketing, communications, and market research.
- Drive end-to-end marketing campaigns that enhance customer acquisition, retention, and brand loyalty across global markets.
- Collaborate with executive leadership to shape company-wide strategy and ensure marketing initiatives align with organizational goals.
- Analyze market trends, consumer insights, and competitive landscapes to identify new opportunities and innovations.
- Manage the companys brand identity, ensuring consistent messaging across all channels and customer touchpoints.
- Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, accountability, and innovation.
- Oversee marketing budgets, forecasting, and ROI-driven decision-making to ensure efficient use of resources.
- Partner with sales, product, and operations teams to deliver unified go-to-market strategies and support revenue growth.
- Represent the brand at industry events, conferences, and media engagements as needed.
Skillset / Requirements
- Masters degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).
- 5+ years of professional experience in marketing, including senior leadership experience managing large teams and multi-channel strategies.
- Proven track record of developing and executing successful marketing strategies that drive measurable business outcomes.
- Expertise in digital marketing, brand strategy, customer segmentation, and performance marketing.
- Strong understanding of modern marketing technologies, CRM platforms, analytics systems, and automation tools.
- Exceptional leadership, communication, and stakeholder management skills.
- Highly analytical and data-driven, with the ability to translate insights into actionable strategies.
- Strong ability to navigate fast-paced, high-growth environments with strategic clarity and decision-making.
- Demonstrated success collaborating with cross-functional teams, especially sales, product, and executive leadership.
- Visionary thinker with a passion for innovation, storytelling, and brand-building.
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