WebMD - Marketing Manager

Position - Marketing Manager

About the Company:

- Headquartered in El Segundo, Calif., Internet Brands is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel.

- The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.

- WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD, Medscape, CME Circle, Medpulse, eMedicine, MedicineNet, theheart.org, and RxList are among the trademarks of WebMD Health Corp. or its subsidiaries.

- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For Company details, visit our website: www.webmd.com / www.internetbrands.com

Work Timings: 2 PM to 11 PM IST

Key Responsibilities:

- Lead marketing strategy and execution for campaigns aimed at growing and engaging our HCP audience.

- Develop and optimize multi-channel marketing efforts, including email, in-app messaging, push notifications, paid social, and display ads.

- Analyze performance data to identify trends, measure effectiveness, and make data-informed decisions to improve engagement and retention.

- Partner with cross-functional teams (e.g., Design, UX, Editorial) to ensure brand alignment and user-centric campaign delivery.

- Test, iterate, and scale marketing campaigns using A/B testing and segmentation strategies.

- Stay informed on healthcare industry trends and incorporate insights into campaign strategy.

Required Qualifications:

- 2+ years of experience in digital marketing, ideally within healthcare, health tech, or related industries, including copy writing.

- Proven experience managing email and app-based marketing campaigns, with a strong understanding of channel best practices.

- Skilled in using performance data to inform strategy (e.g., open rates, CTR, conversion).

- Excellent written and verbal communication skills.

- Strong analytical mindset and attention to detail.

- Self-motivated, adaptable, and results-oriented with strong project management abilities.

Preferred Qualifications:

- Advanced Microsoft Excel skills for campaign analysis and reporting.

Experience with:

- Analytics tools: Adobe Analytics (SiteCatalyst/Omniture), Google Analytics

- Marketing automation platforms: Salesforce Marketing Cloud (ExactTarget), Airship

- CRM/project tools: Salesforce, YouTrack

- Familiarity with healthcare professional (HCP) marketing and compliance considerations.