
Job Description:
Candidates for this position are preferred to be based in Bangalore and will be expected to comply with their team's hybrid work schedule requirements.
Who We Are:
- Wayfairs communications platform processes 100+ million daily messages to customers and suppliers around the world through emails, push notifications, and SMS. We're looking for a product manager to orchestrate our next-generation platform to drive scale and resiliency when determining what message goes to which customer through which channel.
- This product manager will work closely with engineers, machine learning scientists, data science analysts, and marketing partners to crystalize the vision for the team and own roadmap prioritization and execution.
- A successful candidate will use technical skills, analytical expertise, and problem solving abilities to help optimize our communication channel performance. They will be an expert on our communications data and infrastructure.
- This role requires fluency in the underlying technologies to credibly engage engineers and machine learning scientists in conversations around testing, architecture, and delivery.
- We are looking for a product athlete; fluent in Agile and leading frameworks, with a history of successfully designing and launching marketing automation, B2C and/or B2B products.
- This role is located in Bengalaru, India and will engage regularly with team members and marketing stakeholders in Boston, Massachusetts.
What You'll Do:
- Partner with product and engineering leadership to define and deliver on the long-term strategy for the send intelligence and send governance capabilities across the Wayfair Communications platform.
- Collaborate closely with engineers, machine learning scientists, data science analysts and marketing stakeholders to align on top priorities and roadmap for the Intelligence team that supports Wayfair's Communications platform.
- Where there are tradeoffs in prioritization, size effort and upside potential to inform next steps.
- Become a subject matter expert in Wayfairs Communications Platform, which is a proprietary and complex space.
- This expertise will be pivotal to maximize ROI of integrations, identify opportunities for quick and long term wins, proactively call out risks/blockers, inform phasing and sequencing of initiatives, and more.
- Create high-quality product documentation such as product requirements, test cases, internal specs, and user-facing guides to support successful development and adoption.
- Deliver engaging product demos and walkthroughs to cross-functional teams and end users to drive understanding and alignment.
- Partner with marketing stakeholders to understand their businesses and co-develop solutions to supercharge growth, improve customer satisfaction and engagement, and increase automation.
- Work with external vendors to fully leverage their capabilities, identify breakthrough opportunities, and resolve operational issues.
- Use Agile processes to collaborate with Engineering and Data Science to execute on the roadmap while harnessing the power of emerging technologies.
- Communicate and evangelize the product vision and progress with tech and marketing stakeholders.
- Develop and monitor OKRs for key product initiatives and ensure alignment with stakeholder objectives.
- Work with leadership to improve product craft and processes throughout the extended Ad Technology and Customer Intelligence team.
We Are a Match Because You Have:
- 10+ years of experience with 6+ years of Product Management experience across product discovery, development, and delivery.
- 2+ years building high-volume message products or infrastructure, with experience working for email marketing vendors, email service providers, or cloud service providers a plus.
- Solid understanding of the mechanics and lifecycle of marketing automation, ideally with email, SMS, and push notifications.
- Builder mentality -you think in terms of customer problems and technology solutions, and have demonstrated success in creating business-focused products.
- E-commerce experience preferred but not required.
- Sufficient technical literacy to both understand the underpinnings of products to make key decisions as well as effectively communicate with engineers and data scientists.
- Solid SQL data wrangling skills, ability to create data stories and reports with visualization tools such as Looker, and experience calling APIs using Python or other languages.
- Excellent communication and stakeholder management skills at the senior leadership level.
- Understanding of email end-to-end delivery including IP addresses, authentication, etc. a plus.
- A "no excuses" mentality that pushes through issues with creative solutions and tenacity, while maintaining a grace-under-pressure demeanor.
- Positive, people-oriented, and energetic attitude.
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