
Key Responsibilities:
Research Planning and Execution:
- Develop and execute market research projects tailored to international markets, aligning with the company's strategic objectives.
- Design research methodologies, including surveys, interviews, focus groups, and secondary data analysis, to gather relevant insights.
Data Collection:
- Utilise various data collection methods to gather primary and secondary data from international markets.
- Coordinate with research partners, vendors, and internal stakeholders to ensure comprehensive data collection efforts.
Data Analysis:
- Analyse research data using statistical techniques and qualitative analysis to extract meaningful insights.
- Interpret findings to identify market trends, consumer preferences, and competitive strengths and weaknesses in international markets.
Competitor Analysis:
- Conduct thorough competitor analysis to assess market positioning, product offerings, pricing strategies, and market share across international markets.
- Monitor competitor activities and market dynamics to identify opportunities and threats.
Report Writing and Presentation:
- Prepare detailed market research reports, presentations, and executive summaries summarising key findings, conclusions, and recommendations.
- Present research findings to internal teams, senior management, and stakeholders, effectively communicating insights and implications for decision-making.
Cross-Functional Collaboration:
- Collaborate with cross-functional teams, including marketing, product development, sales, and finance to integrate market insights into business strategies and initiatives.
- Provide guidance and recommendations based on research findings to support international market expansion efforts.
Technology Utilisation:
- Utilise advanced research tools, databases, and software for data analysis, visualisation, and market tracking.
- Stay abreast of emerging technologies and methodologies to enhance research capabilities and efficiency.
Stay Informed:
- Stay updated on global market trends, industry developments, regulatory changes, and geopolitical factors impacting international markets.
- Monitor macroeconomic indicators and cultural nuances to understand market dynamics and consumer behaviour in different regions.
Qualifications:
- MBA from Tier -1 B Schools (Freshers)
- Strong analytical skills with proficiency in statistical analysis and research methodologies.
- Excellent communication and presentation skills, with the ability to convey complex ideas clearly and concisely.
- Strategic mindset with the ability to think critically and provide actionable insights.
- Proficiency in using research tools, databases, and software for data analysis and visualization.
- Fluency in multiple languages and cultural awareness is a plus.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast paced environment.
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