WattMonk - Digital Marketing Manager

About the Role:

We're looking for a Digital Marketing Manager (SEO, SEM & Growth) to lead the digital acquisition strategy and elevate WattMonk's online presence. This role blends performance marketing, content strategy, and analytics - driving inbound growth through SEO, SEM, and digital brand storytelling.

You'll own the end-to-end digital marketing ecosystem - optimizing campaigns, analyzing performance, and ensuring WattMonk's brand reaches the right audience, at the right time, across the right channels.

Key Responsibilities:

- Lead and execute the digital marketing strategy across SEO, SEM, and social media to drive qualified traffic, engagement, and conversions.

- Conduct in-depth SEO audits (site structure, internal linking, content optimization) and implement strategies that improve organic visibility.

- Manage and optimize paid media campaigns on Google Ads, Search Ads 360, Bing Ads, and social platforms to ensure ROI-driven performance.

- Analyze key SEO and SEM metrics (traffic trends, keyword rankings, CTR, CPC, conversions) and translate insights into actionable strategies.

- Partner with content, design, and product teams to create SEO-friendly content and digital assets aligned with brand objectives.

- Develop and execute content calendars, and manage social media campaigns that strengthen engagement and brand recall.

- Own email marketing automation and nurture funnels to boost customer retention and engagement.

- Leverage Google Data Studio and Analytics to track campaign success and present insights to leadership.

- Stay ahead of the curve on digital marketing trends, algorithms, and emerging technologies.

Required Skills & Competencies:

- Deep understanding of SEO/SEM principles, keyword research, and search algorithms.

- Proven experience managing Google Ads, Search Ads 360, and Bing Ads campaigns.

- Hands-on expertise in Google Analytics, Data Studio, Tag Manager, and related tools.

- Solid grasp of WordPress, HTML, JavaScript, and CSS basics for on-page optimization.

- Strong analytical mindset with a data-driven decision-making approach.

- Excellent written and verbal communication and storytelling ability.

- Proficient in email marketing automation tools and CRM integrations.

- Organized, detail-oriented, and capable of managing multiple projects simultaneously.

Education & Experience:

- 3-5 years of experience in Digital Marketing with a strong focus on SEO, SEM, and campaign performance.

- Prior experience in B2B SaaS, technology, or renewable energy domains is a plus.