Health insurance

Job/Soft skill training

Cafeteria

Office cab/shuttle

Free meal

Child care facility

Professional degree assistance

Office gym

International/On-site exposure

Wakefit Reviews by Employees

Store Manager

Warehouse Executive

Assistant Manager

Operations Executive

Senior Sales Executive

Senior Executive

Sales Executive

Manager

Area Business Manager 

Assistant Store Manager

Software Engineer

Executive

Team Lead

Production Supervisor

Finance Executive

Area Sales Manager

Quality Engineer

Production Engineer

Store Executive

Category Manager

Customer Delight Executive

Warehouse Manager

Senior Manager

Software Developer

Senior Warehouse Executive

HR Executive

Senior Retail Sales Executive

Store Incharge

Senior Executive Operations

Quality Analyst

Senior Associate

Retail Sales Executive

Assistant Category Manager

Sales Associate

Supervisor

Machine Operator

Design Engineer

Quality Controller

Senior Purchase Executive

Logistics Specialist

Management Trainee

Carpenter

About Wakefit: Wakefit.co is a research and innovation-driven home and sleep solutions company established in March 2016. It was founded by Ankit Garg and Chaitanya Ramalingegowda and holds a vision to be the most loved home solutions company in India. With an ever-expanding portfolio that includes mattresses, pillows, bed frames, mattress protectors, comforters, bedsheets, pillows, back cushions, sofas, coffee tables, shoe racks, lighting, decor and much more. Wakefit.co manufactures all of its products in-house. The company sells across the country through its own online portal and through other online marketplaces. Wakefit.co prides itself on its customer experience, with over 10 Lakh customers serviced across six years and over 3 lakh positive reviews received online. The company has received Series A funding from marquee investor Sequoia Capital India, Series B funding from Verlinvest and Sequoia Capital India, and Series C funding from SIG, Verlinvest and Sequoia Capital India. It has recorded 3x revenue growth year-on-year since 2016 and is currently valued at 2800 crores. Wakefit.co follows a unique delivery model. It has a product-oriented approach that invests heavily on research and innovation to create products that are ahead of the industry curve. It ships products to its customers directly from the factory, thus ensuring significant cost reduction which gets passed on to the customer. The USP of the brand lies in the fact that its products are made after extensive customer interviews and extensive research. Roles and Responsibilities : - Media Strategy: Translate brand objectives into media strategy and and go-to-market media plans. - Develop Media Plans: Work closely with the media agency to develop media plans for the brand/portfolio as per briefs shared by the team. Evaluate and optimize the plans shared by the agency and work with brand team to close the plans. - Recommend impact properties/integrations: Pro-actively work with Media agency to recommend impact properties/integrations. - Media Insights: Oversee, monitor and analyze market trends and competitive activity and share insights. - Media Analytics: Work with partners and stakeholders to drive a analytics first approach to media spends by building media models to isolate, attribute and evaluate effectiveness of media choices. - Execution Excellence: Work closely with agency, finance and brand leads to closely track, manage and report campaign performance. Measure and report performance with comprehensive pre, mid and post campaign analysis and assess ROI wrt predefined KPIs - Build a strong Digital Marketing strategy to help the brand reach its target audience at scale to deliver growth at optimum costs. - Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). - Identify trends and insights and optimize spend and performance based on the insights. - Brainstorm new and creative growth strategies. - Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Bangalore

Wakefit - Senior Manager - Brand Marketing - Media Domain 

Job Description for Wakefit - Senior Manager - Brand Marketing - Media Domain  in WAKEFIT INNOVATIONS PRIVATE LIMITED in  Bangalore for (5-10) years of experience. Apply Now!

Wakefit - Senior Manager - Brand Marketing - Media Domain  | iimjobs.com