Wakefit - Growth Marketing Leader

Marketing Agency Experience is Mandatory

Company Overview:

Wakefit is a leading home solutions company in India, revolutionizing the sleep and home comfort industry. Since its inception, the company has grown from a mattress-focused startup into a comprehensive home decor brand, offering products ranging from ergonomic furniture to high-quality sleep accessories. Operating through a robust direct-to-consumer digital platform and an expanding retail footprint, Wakefit combines manufacturing excellence with data-driven customer insights to deliver affordable, premium-quality products to millions of households across the country.

Role Overview:

As a Growth Marketing leader at Wakefit, you will be responsible for scaling our digital footprint and driving customer acquisition through high-impact performance strategies. You will work closely with the product, creative, and data analytics teams to design and execute full-funnel marketing campaigns that balance aggressive growth targets with sustainable customer acquisition costs. This role is pivotal in shaping our market presence, ensuring that our digital touchpoints effectively convert interest into long-term brand loyalty while managing multi-channel budgets to maximize return on investment.

Key Responsibilities:

- Architect and execute end-to-end performance marketing strategies across SEM, SEO, and social channels to drive measurable growth in user acquisition and revenue.

- Optimize conversion funnels by leveraging A/B testing and data-driven insights to improve landing page performance and overall customer journey efficiency.

- Manage large-scale digital advertising budgets, ensuring optimal allocation across platforms to achieve aggressive CAC and ROAS targets.

- Collaborate with the creative and content teams to develop high-converting assets that resonate with diverse customer segments and reinforce brand positioning.

- Implement advanced growth hacking experiments to identify new acquisition channels and scale successful tactics rapidly.

- Analyze complex datasets to provide actionable insights to senior leadership, influencing product roadmap and marketing strategy.

Required Skillset:

- Demonstrated expertise in managing large-scale SEM and SEO initiatives, with a proven track record of improving organic and paid search visibility.

- Strong analytical mindset with the ability to interpret complex marketing data and translate it into clear, strategic business decisions.

- Exceptional communication skills, capable of articulating marketing strategies and performance outcomes to cross-functional stakeholders and leadership teams.

- Ability to thrive in a fast-paced, high-growth environment, demonstrating agility in responding to market trends and shifting business priorities.

- Minimum of 8 to 10 years of experience in digital and performance marketing roles, preferably within a high-growth consumer tech or e-commerce organization.

- Educational background from a premier institute, reflecting strong problem-solving capabilities and a structured approach to growth marketing.

- Proficiency in marketing automation tools, web analytics platforms, and attribution modeling to track and optimize campaign performance effectively.