Wagento - Digital Marketing Specialist

Description:

We are looking for a results-driven Digital Marketing professional to plan, execute, and optimize digital campaigns across multiple online channels.

The ideal candidate will have strong analytical skills, hands-on experience with performance marketing, content, and SEO, and a passion for driving brand visibility, engagement, and conversions.

Roles & Responsibilities:

- Plan, execute, and manage digital marketing campaigns across channels such as Google Ads, social media, email, and display.

- Develop and optimize SEO and SEM strategies to improve organic and paid traffic.

- Manage and grow brand presence across social media platforms (LinkedIn, Instagram, Facebook, X, etc.

- Create, review, and optimize digital content including website copy, blogs, landing pages, and ads.

- Monitor campaign performance using analytics tools and prepare performance reports and insights.

- Optimize campaigns based on KPIs such as traffic, CTR, conversion rate, CAC, and ROI.

- Coordinate with designers, content writers, and external agencies for campaign execution.

- Conduct market research, competitor analysis, and audience targeting.

- Manage website updates and ensure content is SEO-friendly and conversion-optimized.

- Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills & Qualifications:

- Strong understanding of digital marketing concepts and strategies.

- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, or other paid platforms.

- Knowledge of SEO, SEM, keyword research, and on-page optimization.

- Experience with Google Analytics, Google Search Console, or similar tools.

- Familiarity with social media management tools.

- Basic understanding of HTML/CMS platforms (WordPress preferred).

- Strong analytical, communication, and presentation skills