Role Summary:

The Sales Manager/Key Account Manager will be responsible for generating deep consumer understanding to inform business strategy, marketing, product development, customer experience, and business growth initiatives. The role will translate consumer research, market intelligence, and data analytics into actionable insights that drive decision-making and support Sales and Business Development opportunities.

The ideal candidate should have strong knowledge of Consumer Insights, FMCG, and Data Analytics, along with the ability to understand client business challenges and translate insights into commercially relevant solutions.

Key Responsibilities:

- Lead consumer research initiatives including quantitative, qualitative, and mixed-method studies.

- Design and execute consumer insight projects such as surveys, focus groups, interviews, usage & attitude studies, and market assessments.

- Analyze consumer behavior, preferences, trends, and unmet needs across touchpoints.

- Partner with Marketing, Product, Sales, Business Development, and Leadership teams to align insights with business objectives.

- Translate complex data into clear, actionable insights and recommendations.

- Develop consumer segmentation, personas, and journey maps to support strategic planning.

- Track market trends, competitive landscape, and emerging consumer behaviors, particularly within FMCG and consumer-focused industries.

- Work closely with Sales and BD teams to understand client requirements, business challenges, and emerging opportunities.

- Support pre-sales and business development initiatives through insight-led proposals, presentations, case studies, and customized client solutions.

- Participate in client meetings and discussions, providing data-driven perspectives and strategic recommendations.

- Identify opportunities for account expansion, cross-selling, and upselling based on client needs and market opportunities.

- Contribute to new business development by identifying relevant consumer insights, market intelligence, and analytics use cases for prospective clients.

- Build strong relationships with clients and stakeholders and act as a strategic insights partner.

- Manage research agencies, vendors, and external partners when required.

- Ensure accuracy, consistency, and relevance of insights across reports and presentations.

- Present findings to senior leadership and clients with strong storytelling and business context.

Key Skills & Competencies:

- Strong analytical and problem-solving capabilities.

- Strong expertise in Consumer Insights, Market Research, FMCG, and Data Analytics.

- Understanding of quantitative and qualitative research methodologies.

- Ability to synthesize data from multiple sources, including research, CRM, digital analytics, and social insights.

- Strong commercial and business acumen with an understanding of Sales and Business Development.

- Ability to identify client needs and translate them into insight-led business opportunities.

- Strong client-facing, communication, presentation, and stakeholder management skills.

- Strategic thinking with the ability to influence cross-functional teams through insights.

- Strong storytelling skills with the ability to communicate complex data in a simple and compelling manner.

- High attention to detail and data integrity.

Qualifications & Experience:

- Bachelors or Masters degree in Marketing, Business, Psychology, Statistics, Economics, or a related field.

- 3-7 years of experience in Consumer Insights, Market Research, Data Analytics, Consulting, or related roles.

- Strong experience in FMCG / Consumer-focused industries preferred.

- Experience working with Sales, Business Development, or client-facing teams will be an advantage.

- Hands-on experience with research tools, dashboards, and analytics platforms.

- Experience presenting insights and recommendations to clients and senior stakeholders.

- Experience in developing proposals, presentations, or business solutions based on consumer/market insights will be an advantage.