Executive - Panel Operations, Growth & Consumer Marketing

Location : Mumbai

Function : Panel Operations, Growth & Consumer Marketing

Experience : 1-4 years

About VTION :

VTION operates one of Indias largest and most valuable digital behaviour panels, with over 100,000 real consumers generating data across OTT, Ecommerce, Advertising, and Telecom.

Our panel powers enterprise-grade insights for brands, agencies, and platforms by capturing real, continuous digital behaviour at scale.

Role Snapshot :

This role sits at the intersection of growth marketing, consumer operations, and data quality.

This is not a backend operations role. This is a hands-on growth + marketing + data operations role for a live consumer platform.

You will work on how users are acquired, engaged, retained, and how panel data quality is protected and enricheddirectly impacting what enterprise clients can analyze.

What You Will Work On Panel Growth & Consumer Marketing :

- Support planning and execution of digital user acquisition campaigns

- Assist with referral and loyalty programs

- Help manage in-app communication and re-engagement journeys

- Track cost per install (CPI) and cost per active panelist

- Monitor cohort quality by NCCS, age, city, and gender

- Support A/B testing of messaging, incentives, and onboarding flows

Panel Health & Cohort Quality :

- Track DAU / MAU, attrition, and churn

- Monitor city and NCCS skews

- Support interventions to improve weak or under-represented cohorts

- Ensure focus on acquiring the right users, not just more users

Data Quality & Compliance :

- Monitor data collection accuracy across apps and SDKs

- Flag data drops, anomalies, and suspicious behaviour

- Work with Technology teams to improve logging, capture rates, and reliability

Profiling & Data Enrichment :

- Support claimed and verified profiling campaigns

- Assist in onboarding additional data layers such as income or financial behaviour

- Help improve coverage, freshness, and matching accuracy

Client & Product Enablement :

- Provide structured inputs to Product, Sales, and Analytics teams

- Help answer cohort reliability and feasibility questions for enterprise clients

What We Are Looking For :

- MBA (Marketing/Analytics/Operations/Growth) or strong analytical undergraduate degree

- Strong interest in consumer data, performance marketing, and funnel optimisation

- Comfort with Excel and basic data analysis

- Structured problem-solving and execution mindset

- Curiosity, attention to detail, and comfort working with live systems

What Makes This Role Unique :

This is one of the few roles in India where you will gain hands-on exposure to :

- Running a live consumer panel

- Operating a real growth engine

- Managing a data factory that feeds enterprise clients