VTION - Digital Media Activation Manager

Job Description:

- The digital media activation lead is responsible for coordinating with media agencies and ensure that they are able to use VTION cohorts for activation.

- The person has to oversee the development of the segments and execution of them on the digital media campaigns to achieve the objectives ie higher BLS, or better ROAS. As a key member of the marketing team, the lead will collaborate with various stakeholders to ensure digital advertising strategies align with company objectives and produce measurable results.

- The ideal candidate will possess a strong understanding of digital media platforms, data analytics, and audience targeting.

Responsibilities:

- Market the uniqueness of VTION segments to the account executives and create awareness amongst them by undertaking various awareness activities.

- Co-ordinate with the account level executives of the agencies to get briefs for segments

- Deliver the segments in a timely and correct manner.

- Collect data and feedback to help improve the segments and the impact.

- Generate regular MIS and analyse the data to provide insights that can be used by VTION to drive segment usage across agencies.

- Ensure timely and correct billings and follow up for collections

Experience & Qualifications:

1. Degree in marketing, advertising, communications, or a related field.

2. Minimum of 1 - 5 years of experience in digital media, selling segments or supply to agencies, buying, planning, or activation, preferably in an agency or marketing organization.

Required Skills:

- Strong knowledge of digital media platforms, including display, search, social, and programmatic advertising.

- Familiarity with data-driven advertising, audience segmentation, and targeting strategies.

- Good understanding of media planning and analytics tools

- Proven analytical skills with the ability to interpret data and translate insights into actionable recommendations.

- Excellent project management skills, with the ability to prioritize and manage multiple campaigns simultaneously.

- Strong communication skills, both written and verbal, with the ability to present complex information in a clear and concise manner.