About the job

TITLE: Sr. Digital Marketing Specialist

DEPARTMENT: Digital Marketing

LOCATION: Ahmedabad

EXPERIENCE: 5+ years

Position Summary:

- We are seeking a Digital Marketing Specialist who will be responsible for the development and execution of comprehensive, integrated digital marketing strategies for the client.

- The Senior Digital Marketing Specialist is responsible for understanding the target market and their needs.

- You will work with cross-functional partners to execute strategies and tactics to reach the respective audience.

- The Senior Digital Marketing Specialist will lead the development and execution of SEO, SEM, social media and email and affiliate marketing programs.

Position Summary:

Key Responsibilities

- Design and oversee all aspects of client digital marketing strategy including, SEO, Google Ads, Bing Ads, meta ads, organic Social media, email, and affiliate campaigns.

- Develop data driven roadmap and monitor google, bing and social media campaign budgets.

- Hands On expertise in digital marketing tools, Including Google ads, Bing ads, meta ads, and other SEO tools, search console, GA-4, Google tag manager, Custom event tracking, enhanced conversion tracking Etc.

- Demonstrated proficiency in Conversion Rate Optimization (CRO), including A/B testing, user research, and data-driven decision making

- Conduct a thorough SEO audit of our website.

- Identify and implement on-page and off-page SEO strategies.

- Optimize website content, including meta tags, keywords, and images.

- Improve website loading speed and mobile responsiveness.

- Build high-quality backlinks to increase domain authority.

- Monitor and report on SEO performance using tools like Google Analytics and Search Console.

- Provide recommendations for ongoing SEO improvements.

- Prepare accurate reports on our marketing campaigns overall performance.

- Driving traffic and engagement that translates to sales and brand promotion.

- define data driven strategy to improve marketing results.

- Identify the latest trends and technologies affecting our industry.

- Evaluate important metrics that affect our website traffic, service quotas, and target audience.

- Work with an internal team to brainstorm new and innovative growth strategies.

- Design and manage paid media campaigns on Facebook, Instagram, Google, bing, LinkedIn, etc.

- Experiment with new platforms and channels

- Ensure ads are creative and displayed appropriately

- Monitor costs and return on investment (ROI)

- Report to clients and build long-term relationships Job Description

- Administrative set up from ad account buildouts, social media page management, pixel integration, etc.

- working with the client to ensure we collect all necessary assets at time of onboarding

- Create all kinds of content (including video, photos, and graphics), plan the calendar against our forward-thinking channel plan

- Develop, implement, and monitor the social media strategy,

- Ensure our branding and storytelling is accurate and cohesive across all platforms and use digital monitoring tools to report on the performance of our digital campaigns.

- Produce weekly, monthly, and quarterly reports for SEO organic traffic, Google Bing paid ROI, social results on platforms such as Facebook, Instagram, LinkedIn, YouTube, and other platforms

- Collaborate with the content writer to define content strategy

- Support the team as a subject matter expert and in project delivery relating to web and content delivery across the business

Skills And Qualifications

- Bachelor's/Master degree in computer science, Marketing, or related field.

- Exceptional written and verbal communication skills Must Required

- Proven experience as a Digital Marketing Specialist in an Ecommerce industry or similar environment.

- Exceptional GA-4 Analytics, Technical SEO, UI/UX, and CRO skills with a keen eye for detail.

- Portfolio showcasing a range of services as well as ecommerce industries.

- Excellent communication and interpersonal skills.

- A passion for digital marketing, and data driven approach

Personal Attributes

- The successful candidate must have excellent communication and interpersonal skills.

- Excels in a fast-paced, results-oriented environment with the ability to adapt to change quickly.

- A teamwork attitude, willing to take on extra tasks and see them through.

- Acute attention to detail and problem-solving Technical skills are also necessary attributes for the role