Vrinsoft - SEO Specialist

We are looking for a results-driven SEO Specialist to optimize our website performance, improve search visibility, and drive high-quality organic traffic.

The ideal candidate will have hands-on experience in SEO strategy, keyword research, on-page optimization, and technical SEO, along with a strong understanding of search engine algorithms.

Key Responsibilities:

- Conduct in-depth keyword research, competitive analysis, and market research to identify SEO opportunities.

- Optimize website content, meta tags, URLs, and internal linking for improved search engine rankings.

- Perform regular technical SEO audits to identify and fix issues related to site speed, crawlability, indexing, and mobile optimization.

- Develop and execute on-page and off-page SEO strategies, including link-building initiatives.

- Monitor and analyze website performance via Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools.

- Collaborate with content writers, designers, and marketing teams to ensure SEO best practices across all digital assets.

- Track, measure, and report on SEO KPIs, rankings, traffic growth, and campaign effectiveness.

- Stay up-to-date with the latest search engine trends, algorithm updates, and SEO tools.

Skills & Qualifications:

- 2+ years of proven experience as an SEO Specialist or similar role.

- Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.

- Hands-on experience with SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.

- Proficiency in on-page, off-page, and technical SEO.

- Strong analytical, reporting, and problem-solving skills.

- Ability to work with cross-functional teams and manage multiple projects.

- Excellent communication and documentation abilities