We are seeking an experienced Digital Marketing Manager to lead global lead-generation efforts across APAC, Europe, USA and Australia. The priority is lead generation, including paid media, SEO, website management, email outreach, account-based marketing (ABM), and global brand awareness.

Key Responsibilities

Lead Generation & Paid Media

- Develop and execute global lead-gen strategy across regions (APAC, Europe, USA, Australia).

- Manage paid media campaigns using Google AdWords and other channels; optimize targeting, budget, creatives, ROI.

- Run large-scale cold-email outreach campaigns using Smart Lead, Net core (Pepipost) and implement ABM programmed targeting high-value accounts.

- Track funnel metrics (leads, qualified leads, cost per acquisition, conversion) and optimize globally.

SEO & Content Strategy

- Own SEO strategy: on-page, off-page, technical SEO; proven experience with tools like Ahrefs, SEMrush, Moz.

- Demonstrated success in improving domain score/rankings and familiarity with AI-driven ranking factors is a plus.

- Content generation across funnel stages TOFU (Top-of-Funnel), BOFU (Bottom-of-Funnel) and everything in between. UKGI Insight+2 Metricool+2

- Leverage evolving AEO & GEO trends in content strategy to support global markets.

Website & Performance Management

- Manage website: CMS updates, page creation/editing, UX, CRO fundamentals.

- Ensure website architecture supports SEO, conversions, global localization; work with developers/designers.

- Handle analytics via Google Analytics and implementation via Google Tag Manager to track performance and insights.

Brand Awareness & Global Coordination

- Drive brand-awareness campaigns across digital channels, ensuring consistent messaging and regional adaptation.

- Collaborate with content, design, product, sales teams and external agencies/freelancers globally.

- Stay current with digital marketing, paid-media and SEO innovations across regions.

Metrics, Budget & Collaboration

- Set, manage and optimize digital marketing budgets globally; establish SOPs for campaign setup, tracking and reporting.

- Build dashboards tracking key KPIs: lead volume, conversions, domain score improvement, ROAS etc.

- Mentor junior marketers or manage external agency relationships; align sales-marketing for ABM.

Required Qualifications & Skills

- 6-8 years in digital marketing, with focus on lead gen, paid media (Google AdWords etc.), SEO (on-page/off-page/technical), website management, global campaign experience.

- Proven experience with large-scale cold-email outreach and ABM execution.

- SEO tool stack experience and a track record of improving domain score/ranking; familiarity with AEO/GEO trends and AI ranking factors.

- Website management experience: CMS, landing-pages, UX/CRO, Google Analytics, Google Tag Manager.

- Excellent analytical skills: interpret data from paid media, organic, email, web; derive insights and take action.

- Strong project-management skills, ability to handle multiple geographies, campaigns and stakeholders.

- Excellent communication skills; ability to work cross-functionally and influence global teams.

- Bachelors degree in Marketing/Business/related field (or equivalent); certifications (Google Ads, Google Analytics, SEO tools, ABM platforms) preferred.

- Experience with global markets (APAC, Europe, USA, Australia) strongly preferred.

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Posted By

Suzette Rebello

Senior HR Executive at Volody

Last Active: 28 November 2025

Job Views:
122

Applications: 32

Recruiter Actions: 8

Posted in

Sales & Marketing