Job Level/ Designation: M4, Vice President

Job Purpose: To lead the Brand Communication efforts for Network Vertical by developing ATL and BTL communication that will drive strategic brand differentiation and support business efforts for this vertical and also drive brand love, strategic brand differentiation and build strong brand perception. Be the Centre Of Excellence for everything social @ Vi - To lead the social media, content & influencer marketing, tracking and insights responsibilities and own the social presence and reputation of Vodafone Idea Ltd.

Key Result Areas/Accountabilities:

1. Driving brand differentiation through articulation and Interpretation of the brand positioning and personality for Network vertical. Bringing alive brand differentiation through clearly articulated propositions and high quality and insightful campaigns.

2. Conceptualizing, Building, Owning and Implementing 360 degree integrated campaigns relevant to the target audience and proposition across relevant markets.

3. Understanding of business issues and developing a communication plan that will support business growth.

4. Proactively identifying communication needs that would support brand building and business growth through analysis of research and consumer information.

5. Partner with the network, data marketing, media, insights teams for propositions, campaign amplification etc.

6. Build the strategy for Brand Vi on social - to make it the most loved brand on social media.

7. Develop a channel-first social strategy that fosters engagement, advocacy, and community among audience.

8. Define content frameworks that drive consistency while encouraging experimentation and bold creativity.

9. Devise engagement plan and build affinity especially among the youth through a strategic content approach, campaign development and amplification through strong partnerships.

10. Drive creator-led advocacy by collaborating with YouTube/Instagram creators and IPs that influence category consumption.

11. Build Vis role within Indias pop-culture ecosystem through real-time, reactive, and creator-collaborative content.

12. Lead always-on social listening to respond with agility and cultural fluency. Manage the in-house social media command center, the MILL and build it into a best-in-class outfit, using leading edge tools and extracting relevant insights to build SOV, engagement and actionable insights for the business.

13. Use insights on culture, audience insights, and platform signals to inform creative decisions.

14. Stay ahead of whats shaping culture - genres, films, artists, memes, subcultures, and make the brand a relevant voice in them.

15. Build and manage social media leg of all campaigns, all year round.

16. Work with cross-functional and leadership teams at corporate and circle levels to manage the online reputation of the organization.

17. Collaborate with industry partners Facebook, Google, Twitter etc to explore new opportunities and deliver efficient social media campaign and industry-first experiences to the consumers.

Core Competencies, Knowledge:

- Strategic thinking and knowledge of brand building and development

- Brand management

- Creative thinking, collaboration & Leadership

- Leading-edge understanding of how social media and its various platforms work and how they are evolving.

- Requisite skills on new social media tools and processes related to tracking of sentiment and skills on how to improve them.

- Ability to grasp brand guidelines and brand ethos

- Comprehensive hold on subject to be able to present findings to senior management and have independent discussions with various functions and their leads

- Ability to collaborate with multiple CFTs at the same time

Qualifications:

Experience of minimum 12-17 years in total of which 5 years in social media or more in a similar role.

Excellent Analytical abilities

Extreme high level of English language proficiency

Must have technical / professional qualifications:

Must be an MBA from a reputed college