Vodafone Idea - Postpaid Marketing Specialist

Role: Postpaid Marketing Specialist

Job Level/ Designation: M2

Function / Department: Marketing

Location: Mumbai

Job Purpose:

Achieve Revenue with the help of plans designed, upsell campaigns, promotional schemes and targeted offers, other usages and maintaining healthy realised rates.

Key Result Areas/Accountabilities:

- Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs.

- Conceptualize, Develop and implement Loyalty Schemes and plans for retention and Revenues.

- Campaign Management.

- Ensure profitability of Upsell and Customer communication tools.

- Design Competitively priced Commercial structure for Postpaid Products

- Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue.

- Migration of Subs to new plans with comprehensive Communication plan.

- Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes.

- Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market.

- Subs, Usage & Revenue Tracking.

- Daily, monthly tracking of key performance indicators at sub level.

- Design, conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience.

- Increase Visibility and Awareness in of Brands through the Postpaid Business.

- Design, Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etc.

- Contribute to the NPS & TNPS of the circle.

- Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.

Core Competencies, Knowledge, Experience:

- Excel/SAS/BI

- Analytics

- CLCM

Must have technical / professional qualifications:

- Post Graduate MBA with 3-5 years experience

- Analytical and Data crunching skills

- Communication and presentation skills

- Go to market