Vodafone Idea - General Manager - Digital Marketing

Description:

- Drive digital marketing strategy for Vi Business and align it with overall business goals to ensure marketing is contributing towards organization success through lead generation, online brand awareness and automation.

- Responsible for developing and executing comprehensive digital strategies

- Deep knowledge of digital eco system , hand on experience on with paid, owned media, and search campaigns

- Performance/Paid Marketing campaigns and digital media expertise

- Building Martech capabilities and platforms through tech integrations

- Marketing Automation Platforms Integration of platforms with Vi Business CRMs, experimentation and testing , introduction of new technologies like AI, data management and enrichment.

- Lead SEO strategy from design to execution effectiveness, search rankings, keyword performances, traffic growth

- Digital business generation for all lines of business

- UI/UX management for digital assets website, app, service platforms etc

- End to end Website Management: Content updation, Product journeys creation and deployment, lead generation to drive top funnel for sales, lead nurturing, monthly health check of website, enhancements and audits.

- Spends and Budget management

- Ownership of monthly, quarterly and annual digital marketing calendar

- Dashboard management, reporting and analysing digital metrics

- Cross-functional collaboration with brand, products, LOBs , segments and IT

- Team management

- On boarding and management of Digital Agencies, Vendors & Platform Management, Digital Campaigns, Web & Mobile Analytics, Web Promotion, Keyword Research, Paid Marketing, SEO, Website Traffic Optimization, Landing Page Optimization, Conversion Rate Optimization, Digital journeys, lead generation strategies, digital business, Vendor Management

- MBA , Marketing