Vodafone Idea - General Manager - Customer Value Management/Business Development Manager

Role: CVM-BDM

Job Level/ Designation: M3/General Manager

Function / Department: CVM Operations Corporate Marketing

Location: Mumbai

Job Purpose:

- To manage & lead CVM strategy to grow consumer business revenue, revenue market share through subscriber base retention and revenue enhancement initiatives.

- Role is responsible to drive deeper customer engagement on product and services through consumer insights, analytics-based approach and favorably impact NPS.

Key Result Areas/Accountabilities:

Strategic:

- Work with the Central Planning Team to Formulate CVM strategy for the respective circle to achieve the objectives of prepaid revenue, through improving ARPU, Churn reduction, increasing Unlimited Pack penetration & Data Unique Users.

- Understanding of customer behaviour patterns though superior analytics and segmentation

- Drive- to maximize value extraction from subscriber base.- by ensuring relevant customer journeys and experience

- Partner in preparation of circle business plans

- Implement Digital First approach to ensure stronger, more targeted engagement with consumers

- Develop and prioritise customer experience initiatives across market segments to improve NPS, Consideration, Emotional Bonding and Market share

- Input back into central planning team the circle related achievements and challenges to enrich the thinking of the central pool

Operational:

- Work with the Central Execution Team to deliver new products/ initiatives for the respective circle

- Develop operations framework and team interactions to take care of day to day operations in the most efficient manner

- Partner in planning of GTM programs of various initiatives at the circle

- Follow the governance of weekly updates, monthly planning, market visits to enable the circle

Scheduled meetings with circle Marketing head/ teams to ensure alignment with and achievement of company objectives

- Pick-up best practices from other circles and execute for own circle wherever relevant

Core Competencies, Knowledge, Experience:

Behavioral attributes:

- Leadership skills, team- working skills, high degree of analytical skills, communication and influencing skills, process and detail orientation

- Broad perspective, find new ways of looking at things, comfortable with complexity & ambiguity

- Excellent influencing and people management skills.

- Ecosystem awareness and development

- Leadership skills to influence eco-system and build high performance relationships and teams

Experience, Technical/Professional Qualification:

- MBA with 10+ years of work experience in sales & consumer marketing. Some telecom experience preferred.

- Consumer insights and proposition development

- Customer life cycle management

- Business management experience with focus on product management & product marketing

Domain: Product management / pricing role in Telecom

- Technology architecture and its impact on business

- Must have technical / professional qualifications

- MBA in Marketing