Vodafone Idea - Assistant General Manager - Prepaid Marketing Specialist

Role: AGM - Prepaid Marketing Specialist

Job Level/ Designation: M2

Function / Department: Marketing

Location: Ahmedabad

Job Purpose:

Manage and grow prepaid revenue business for the cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective retention strategies.

Key Result Areas/Accountabilities:

- Deliver Base growth as well as Revenue outcomes as per DB.

- Deliver NPS leadership for Pre-paid consumers.

- Drive preference to win incremental share from Prepaid consumers in the category - MNP.

- Aid Sales to drive incremental new adds thru strong GTM deployment.

- Understand consumer trends and competition landscape to aid insights and proposition development.

- Drive the 121 Engine to deliver strong engagement and affinity - grow 121 contribution.

- Drive Digital Payments to bring churn and costs down.

Core Competencies, Knowledge, Experience:

- Understand consumers and emerging consumer trends and consumer buying behaviour.

- Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.

- Digital landscape, choice of media vehicles to impact consideration and choice, SEO, Performance Marketing.

- Clear understanding of ROI on Media outlays.

- Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement.

Must have technical / professional qualifications:

- Consumer Marketing experience with Sales and Distribution

- Should have Managed a sales Territory.

- MBA from a tier 1/2 school is essential with 2 - 5 years of experience.