
Role purpose
Drive adoption and habit formation for AI use cases; own training, communication, usage analytics, and feedback loops so solutions deliver real outcomes.
Key responsibilities
- Design adoption playbooks: enablement, job aids, nudges, manager scorecards, hypercare.
- Track adoption metrics (MAU/DAU, usage by workflow step, drop-offs, satisfaction) and run weekly reviews.
- Frontline engagement: Build trust with Area Managers, Regional Sales Heads, and sales reps through regular touchpoints, shadowing, and feedback sessions.
- Vendor coordination: Work with AI platform vendors to troubleshoot adoption blockers and escalate user experience issues.
- Prepare executive-ready monthly impact reviews (adoption + ROI + quality + next actions).
- Multi-channel communication: Design communication campaigns (email, town halls, manager briefings) to drive awareness and reinforce usage.
- Define approval workflows for knowledge sources; ensure accuracy and version control.
Must-have skills / capabilities
- Strong change management and execution discipline; able to work closely with frontline teams.
- Comfort with data and analytics; ability to translate insights into actions.
- Clear communication and training capability; high bias for practical outcomes.
- CRM/Sales tools: Familiarity with Salesforce, HubSpot, Dynamics 365, or similar platforms
Experience
- 4-8 years in sales enablement ops, change management, product ops, or execution-heavy program ops roles.
Preferred backgrounds
- Sales enablement / field effectiveness roles with analytics
- Change management in digital programs
- Product ops / program ops with adoption ownership
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