Role: Senior Manager - Data & System Integrations - CRM, Analytics & Platform Enablement.

Reporting to: Performance Lead - Digital & Martech.

Location: Gurgaon.

About Us:

VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R - two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths.

We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices - powered by deep data and technology experience.

For more information, visit www.vml.com

Roles & Responsibilities:

- Manager Data & System Integration is a mid-senior data capability champion responsible for aligning marketing and customer data system across Salesforce, analytics, legacy SAP.

- This resource will manage enterprise data pipelines, ETL frameworks, and cross-channel integrations to drive real-time personalization, platform experimentation, and performance intelligence across 8+ markets.

- This is a hybrid strategic, technical, and consultative role-ideal for someone who combines Martech consulting experience with technical fluency in CRM data architecture, analytics readiness, and cross-regional stakeholder engagement.

- The resource will work daily with data teams handing data from different geographies, lead conversations with global analytics, and consult markets on platform-driven innovation.

- The resource will also serve as the data integration counterpart to the Digital Operations Lead and Digital Experience Lead-ensuring the Martech stack works as one coherent ecosystem.

Core Responsibilities:

Data Strategy, Architecture & Governance:

- Manage and monitor data pipelines across Salesforce Marketing Cloud, Salesforce Data Cloud, SAP, and analytics tools (e.g. Power BI).

- Provide a structured approach to building data pipelines for data integration, transforming, and loading into a target system.

- Partner with global marketing data teams to align enterprise data architecture with evolving use cases.

- Govern data mapping, field standardization, consent tracking, and platform tagging across CRM and web properties.

- Co-ordination (remote) with Market teams from Southeast Asia, Oceania and Middle East to understand the market-specific systems and data architecture.

Regional Data & Communication:

- Oversee coordination with CRM data ops teams and analytics leads in India, and platform partners globally.

- Deliver clear, structured data presentations and insights to business and technical audiences alike.

Analytics Integration & Performance Enablement:

- Define the tagging and tracking strategy that enables end-to-end performance visibility across media, CRM, and digital platforms.

- Ensure data feeds into analytics dashboards (Power BI, internal Ford tools) are accurate, complete, and decision-ready.

- Collaborate with the Marketing Science Unit and regional analytics pods to define data readiness protocols and campaign attribution models.

Standards, Documentation & Enablement:

- Maintain technical documentation: field dictionaries, data ingestion maps, consent logic, and integration frameworks.

- Design SOPs, QA checklists, and incident response protocols for all major data pipelines.

- Train regional teams and agencies on data model changes, tagging protocols, and Salesforce activation best practices.

Skills and competencies:

- 6+ years in data architecture, CRM data strategy, or marketing technology integration.

- A senior Martech consultant, data strategist, or enterprise architect with hands-on Salesforce and ETL leadership experience.

- Someone who enjoys translating between business goals and data architecture-and can influence across IT, marketing, and analytics.

- A collaborator who works well in matrixed teams, leads by influence, and thrives on large-scale transformation.

- Hands-on knowledge of Salesforce Data Cloud, Marketing Cloud, and legacy SAP data models.

- Experience designing and scaling ETL pipelines via tools such as Informatica, Talend, MuleSoft, Fivetran, or custom APIs.

- Strong understanding of data governance, privacy (GDPR, PDPA), consent management, and tagging architecture.

- Familiarity with analytics platforms (Power BI, Google Analytics, Adobe Analytics) and data visualization tools.