VML - Marketing & Brand Manager

Role Summary The Brand Manager will be the CEO of their assigned brand/category, responsible for developing and executing the overall marketing strategy, brand positioning, communication, and P&L targets.

Key Responsibilities

Brand Strategy: Define the long-term vision, positioning, and marketing strategy for the brand, ensuring consistency across all consumer touchpoints.

P&L Management: Own the brand P&L, including budget allocation, forecasting sales, and managing pricing/promotional strategies to meet volume and profitability targets.

Campaign Development: Lead the creation and execution of integrated marketing campaigns (Digital, ATL, BTL) in collaboration with creative agencies and media partners.

Product Innovation: Identify white spaces, drive the product development process (NPD), and manage the launch of new products/variants.

Market Intelligence: Conduct regular market analysis, consumer research, and track brand health metrics to generate actionable insights.

Required Qualifications & Skills

- MBA (Marketing Mandatory): Full-time MBA with a specialization in Marketing from a premier/Tier-1 institution.

Experience:

- 4-6 years of experience, with a significant portion in Brand Management within a leading FMCG or Consumer Tech company.

- Demonstrated success in managing complex marketing campaigns and driving product launches.

- Strong analytical skills to interpret data, measure campaign ROI, and make data-backed business decisions.

- High level of creative judgment and passion for consumer behavior