VML - Lead - Marketing

Roles & Responsibilities

- Translate brand marketing strategies into creative strategies.

- Analyze and evaluate competitive marketing environment to create and offer.

- Integrated Solutions for clients.

- Serve as a business advisor not just to the client, but also to the management and the internal teams.

- Provide consistent, valuable and relevant market data for strategic projects.

- Collaborate with cross-functional, internal teams to support a diverse pipeline of projects; mainline and or digital.

- Lead on problem-solving and connect the dots between business, brand & marketing goals, and the channels, tactics and technologies that will work together to provide actionable result.

- Inspect reports and keep abreast of campaign outreach and effectiveness.

- Drive and build a solid business development model with continued focus on upselling while also leading the pitches for new business development.

- Maintain a closer watch on the revenue and ensure deadlines and optimal credit period management are met.

- Work closely with the strategic planner to improve current scope of work.

- Lead and manage a team to create a roadmap for future leaders.

Skills & Competencies

- 7-10 years of experience in the Advertising industry with 3-4 years experience of servicing the digital, social requirements of brands.

- Ability to up-sell and cross-sell consulting services within the client business.

- Detail-oriented, a strong communicator and an effective presenter with skills necessary to develop effective presentations.

- Team player with strong inter-personal and organizational skill.

- Cultural competency and the ability to manage across cultures and functions.