VML - CRM Strategist

- Develop and drive high-impact CRM strategies that enhance multi-brand customer engagement, loyalty programs, and data-driven decision-making across all customer touchpoints.

- Define overall CRM vision, strategy, and execution to maximize customer lifetime value and brand engagement.

- Spearhead data-driven marketing strategies leveraging advanced segmentation, predictive analytics, and AI-driven automation.

- Architect and oversee end-to-end multi-channel customer journeys across Email, WhatsApp, SMS, push notifications, and personalized web experiences.

- Develop and implement enterprise-level CRM frameworks, ensuring alignment with business goals and customer-centric initiatives.

- Establish best-in-class loyalty programs by integrating behavioural insights, gamification techniques, and strategic partnerships.

- Drive innovation in content personalization and dynamic messaging strategies to optimize customer engagement and conversion rates.

- Cross-functional collaboration with product, technology, analytics, and creative teams to ensure seamless execution and optimization of CRM initiatives.

- Oversee and enhance campaign performance through advanced A/B testing, data analytics, and continuous improvement methodologies.

- Direct the selection, implementation, and optimization of MarTech tools ( Salesforce Marketing Cloud, CDPs) to improve automation, efficiency, and reporting.

- Ensure strict compliance with global data privacy regulations (GDPR, CCPA) while implementing best practices in data-driven marketing.

Skills and competencies:

- 4-7 years of progressive experience in CRM, data-driven marketing, customer lifecycle management, and loyalty programs.

- Defining and executing large-scale CRM strategies in a multi-brand environment.

- Expertise in leveraging CRM platforms such as Salesforce Marketing Cloud, CDPs, and customer data analytics tools.

- Experience with high-impact, revenue-driven campaign execution, including trigger-based, automated, and omnichannel customer journeys.

- Ability to navigate complex stakeholder environments, influencing senior leadership and cross-functional teams.

- Strategic mindset with a hands-on approach to problem-solving and innovation.

- Master's degree in Marketing, Business, or a related field preferred.

- Advanced CRM Strategy & Execution

- Enterprise-Level Marketing Automation

- Customer Segmentation & Predictive Analytics

- Omnichannel Personalization & Engagement

- Loyalty & Retention Program Leadership

- A/B Testing & Performance Optimization

- Executive-Level Stakeholder Management

- Compliance & Data Privacy Best Practices