Description:

About the Role

We are looking for an experienced and data-driven Senior SEO Analyst to lead and execute comprehensive SEO strategies that drive organic growth, improve search visibility, and increase qualified traffic.

The ideal candidate will have hands-on expertise across technical SEO, on-page optimization, content strategy, and off-page SEO, and will work closely with content, product, and development teams to deliver measurable business impact.

Key Responsibilities:

SEO Strategy & Execution

- Develop and execute end-to-end SEO strategies aligned with business and growth objectives.

- Own organic traffic, keyword rankings, and conversion metrics across web properties.

- Conduct comprehensive keyword research, competitive analysis, and SERP analysis to identify growth opportunities.

Technical SEO

- Perform in-depth technical SEO audits and implement improvements related to:

- Site architecture and crawlability

- Indexation and canonicalization

- Core Web Vitals (LCP, CLS, INP)

- Page speed and performance optimization

- Mobile-first indexing and responsive design

- Schema markup and structured data

- Collaborate with developers to resolve SEO issues related to JavaScript rendering, SSR, redirects, pagination, and site migrations.

On-Page SEO & Content Optimization

- Optimize website content for relevance, search intent, and conversions.

- Guide content teams on SEO best practices, including content structure, internal linking, metadata, and topical authority.

- Support content planning with SEO-driven topic clusters and content briefs.

- Ensure SEO compliance for new page launches, landing pages, and blog content.

Off-Page SEO & Authority Building

- Plan and execute ethical link-building strategies to improve domain authority.

- Monitor backlink profiles, disavow toxic links, and manage outreach initiatives.

- Track competitor backlink strategies and identify new opportunities.

Analytics, Reporting & Optimization

- Monitor performance using Google Analytics, Google Search Console, and SEO tools.

- Prepare regular SEO performance reports highlighting insights, trends, and recommendations.

- Track algorithm updates and proactively adjust strategies to mitigate risks and capitalize on opportunities.

Collaboration & Leadership

- Work cross-functionally with content, marketing, product, design, and engineering teams.

- Mentor junior SEO analysts and contribute to process improvement and documentation.

- Act as the SEO subject-matter expert across the organization.

Required Skills & Experience

Experience

- Minimum 4+ years of hands-on SEO experience, preferably in high-growth digital or product-based companies.

Technical Skills

- Strong understanding of technical SEO, website architecture, and performance optimization.

- Experience with JavaScript-heavy websites and modern frameworks is a plus.

- Proficiency with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, etc.

Analytics & Tools

- Strong command of Google Analytics (GA4) and Google Search Console.

- Ability to analyze large datasets and convert insights into actionable strategies.

Content & Marketing

- Experience collaborating on SEO-led content strategies.

- Understanding of user intent, funnels, and conversion optimization.

Soft Skills

- Strong analytical and problem-solving skills.

- Excellent communication and stakeholder management abilities.

- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Good-to-Have Skills

- Experience with international SEO and multi-language websites.

- Knowledge of App Store Optimization (ASO).

- Familiarity with CMS platforms such as WordPress, Webflow, or headless CMS.

- Understanding of CRO, A/B testing, and landing page optimization.

Educational Qualifications

- Bachelors/Masters degree in Marketing, Business, Computer Science, or a related field (preferred)