Position: Manager Branding

Location: Hyderabad

Job Type: Full-time

About the Company

Visaka Industries Limited is a leading Indian manufacturer in building materials and sustainable energy, with 13 manufacturing units across India. Our portfolio includes Cement Roofing Sheets, Fibre Cement Boards (Vnext), Construction Chemicals (VDura) and Solar Roofing Panels (ATUM). Visaka is listed on NSE and BSE and is committed to innovation and sustainability.

Role Summary

We are looking for a Manager Branding to support and execute Visaka's branding and digital initiatives across online and offline platforms. The role focuses on campaign execution, content development, digital performance marketing, and coordination with internal teams and agencies. Experience in ATL/BTL activities within building materials or allied industries is preferred.

Key Responsibilities

1. Brand & Campaign Execution

- Execute branding and marketing plans aligned with overall business and brand strategy.

- Support product launches and ongoing brand-building initiatives across B2B and B2C segments.

2. Digital Marketing & Performance

- Plan and execute digital campaigns across Google, LinkedIn, Facebook, Instagram, and YouTube.

- Track campaign performance, generate insights, and optimize ROI using analytics tools.

3. Content & Creative Coordination

- Coordinate creation of marketing content such as videos, reels, creatives, brochures, blogs, and product communication.

- Ensure brand consistency, tone, and visual identity across all digital and offline touchpoints.

4. Social Media & Online Presence

- Manage day-to-day social media activities, calendars, and engagement.

- Monitor brand mentions, comments, and sentiment; escalate insights where required.

5. Offline Marketing (ATL/BTL Support)

- Support execution of ATL campaigns (Print, Outdoor, Radio, TV) in coordination with agencies.

- Assist in BTL activities such as exhibitions, dealer meets, events, site branding, and POS material deployment.

6. AI & Marketing Tools

- Use AI tools to improve content creation, design efficiency, and campaign reporting.

- Support automation of routine marketing activities and performance tracking.

7. Internal & Agency Coordination

- Coordinate with sales, product, and external agencies for smooth campaign execution.

- Ensure timely delivery of creatives and marketing collateral.

Desired Profile

Experience:

- 10-12 years in branding, digital marketing, or integrated marketing roles.

- Exposure to building materials, construction, manufacturing, or real estate sectors is preferred.

Education:

- MBA / PG Diploma in Marketing, Mass Communication, or related field.

Skills Required:

- Strong execution skills in digital marketing and branding.

- Hands-on experience with paid media, SEO/SEM, social media marketing, and analytics.

- Working knowledge of AI-based tools for design, copy, and video.

- Familiarity with tools like Adobe Suite, Canva, ChatGPT, basic video editing tools.

- Ability to manage agencies, vendors, and cross-functional teams.

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