Virohan - Manager - Performance Marketing

What youll be responsible for:

- Leading the Brand & Performance Marketing function to drive Awareness and/or consideration for Virohan in relevant TAM, boost Lead Generation, while owning Quality Leads & Cost / Quality Leads the primary KPIs.

- Driving Paid Marketing strategy across Google Ad words, Facebook ads, Affiliates & other DSPs primarily with performance marketing media.

- Own and drive company-wide lead funnel awareness, consideration, acquisition, activation, retention, referral top of the funnel (Awareness to Traffic to Lead) using paid marketing media.

- Have a tightly run experimentation & measurement track for new growth hacks to test, learn & document with an intent to scale predictably & efficiently. Daily, weekly and monthly tracking of performance metrics to identify trends, areas of opportunity, and actionable insights.

- Plan and manage the execution of all paid marketing communications, working closely with Brand & Content Marketing teams.

You are the right fit for the role (read must-have), if:

- You have in-depth understanding & extensive hands-on experience with at least of the following performance marketing media Facebook, Google Search, UAC & Google Performance Max.

- You love numbers & objectivity, you seek problem solving opportunities with a rational approach.

- You are well versed with Excel / G-sheets and you can manipulate data with minimal intervention & guidance.

Youll have an edge over other candidates (read good-to-have), if:

- Youve had experience with running Brand Marketing campaigns at scale.

- Youve set up tracking & measurement for your team creating, templating & automating dashboards & reporting.

- You have knowledge of product marketing event tracking, landing page optimization, conversion optimization.

- You are obsessed with detail & often spot opportunities by paying attention to detail.

Why is this a great opportunity for you:

- Right to win The founding team understands the business and has an amazing vision to chase after.

- Opportunity to work on a highly critical role, which will have a direct and big impact.

- Transparent work culture with No door policy.

- All of the above perks of joining a high potential company very early, along with a competitive market compensation.