Viralmint - Manager - Retention Marketing

Job Description:

Experience and Expertise:

- Possess a minimum of 2-5 years of hands-on experience in retention marketing within the e-commerce or product-focused industry.

- Proficient in utilizing multiple communication channels such as email, SMS, WhatsApp, web push, and app push for customer retention strategies.

Channel Management:

- Expertise in leveraging platforms like WebEngage, CleverTap, Wizgo, and MoEngage to effectively execute and optimize multi-channel retention marketing campaigns.

- Demonstrated ability to segment and target customers based on behavioral data and preferences to enhance engagement and drive retention.

Campaign Strategy and Execution:

- Develop, implement, and optimize retention marketing strategies and campaigns to improve customer loyalty, reduce churn, and drive repeat purchases.

- Analyze campaign performance, customer engagement metrics, and conversion rates to iteratively refine strategies and achieve business objectives.

Cross-Functional Collaboration:

- Collaborate closely with cross-functional teams including product, design, analytics, and customer support to align retention marketing strategies with overall business goals and product enhancements.

- Work with analytics teams to derive insights, perform A/B testing, and generate data-driven recommendations for optimizing retention marketing initiatives.

Reporting and Performance Measurement:

- Monitor and analyze key performance indicators (KPIs) related to retention efforts, providing regular reports and insights to management.

- Identify opportunities for improvement and growth, using data insights to drive decision-making and deliver results in terms of customer retention and lifetime value.