Description:
- Understand and analyse PPC/SEM accounts of clients and identify opportunities to scale spends and improve performance.
- Set the right expectations of optimising ad accounts with the clients and set Quarterly/Monthly goals.
- Oversee the ad account hand over and prepare a checklist of the tasks that need done in order to start working on the ad accounts.
- Co-ordinate with the appropriate stakeholders to come up with a plan of execution based on the goals set.
- Prepare a campaign launch checklist and oversee the execution.
- Establish and manage the strategy, tone, content, and audience understanding across all PPC campaigns.
- Establish analytics processes for data collection and testing to identify trends and insights to provide recommendations for optimizing spend + performance.
- Optimize digital audience targeting and segmentation by channel outlet, identifying key customer segments + prospective modeling.
- Partner with design teams to develop and optimize campaign specific creative and level up key creative rules by platform.
- Conduct weekly calls to discuss campaign performance and brainstorm on strategies to help scale ad accounts.
- Communicate campaign performance, insights, and opportunities with a focus on analysis and KPI metrics.
Location: Baner, Pune (Work from office).
Experience: 4-10 Years.
Didn’t find the job appropriate? Report this Job
