Viralmint - Content Head - eCommerce Segment

Content Head - eCommerce Segment

Description:

ViralMint Media Private Limited is a performance-driven digital marketing agency specializing in scaling e-commerce brands through data-backed strategies.

We help online businesses acquire high-quality customers, drive sustainable sales growth, and improve retention with a strong focus on ROI.

ViralMint partners with ambitious e-commerce brands to build strong digital identities and outperform competitors in fast-moving markets.

Role Description.

We are looking for a seasoned Content Head (E-commerce) to lead our content vision and execution.

This is a full-time, on-site role based in Pune.

The Content Head will be responsible for driving content strategy across multiple e-commerce brands, ensuring high-impact storytelling that converts, engages, and retains customers.

You will own the end-to-end content lifecyclestrategy, creation, execution, optimization, and performancewhile leading a team of writers, editors, and creatives.

This role requires a strong blend of creativity, leadership, analytical thinking, and deep understanding of digital and e-commerce content.

Key Responsibilities:

- Build and execute a comprehensive content strategy aligned with brand, marketing, and business goals.

- Lead, mentor, and scale a team of content writers, editors, and freelancers.

- Oversee content production for websites, product pages, blogs, ads, emailers, social media, and marketplaces.

- Maintain brand voice consistency across all platforms and clients.

- Create and manage editorial calendars, content pipelines, and delivery timelines.

- Collaborate with performance marketing, design, SEO, and account management teams.

- Optimize content based on performance data, conversion metrics, and audience insights.

- Ensure content follows SEO, CRO, and platform-specific best practices.

- Review, edit, and approve high-quality content before publishing.

Qualifications & Experience:

- 5+ years of experience in content strategy, content leadership, or editorial roles (in e-commerce).

- Strong experience in e-commerce, D2C, or digital marketing agencies preferred.

- Proven ability to lead teams and manage multiple projects simultaneously.

- Excellent writing, editing, and storytelling skills.

- Strong understanding of SEO, performance marketing content, and conversion-focused writing.

- Experience working with cross-functional teams in fast-paced environments.

- Strong organizational, communication, and leadership abilities.

- Bachelors or Masters degree in Marketing, Communications, Journalism, or a related field.

Why Join ViralMint:

- Work with fast-growing e-commerce brands.

- High ownership and leadership role.

- Performance-driven, learning-focused culture.

- Opportunity to build and scale a strong content function from the top.