Viralmint - Business Analyst - Marketplace Ad

Key Responsibilities:

- Plan, execute, and optimize Amazon PPC and Flipkart Ads campaigns

- Analyze campaign performance metrics (ACoS, ROAS, CTR, CPC, conversions)

- Prepare daily/weekly/monthly performance reports and insights

- Conduct keyword research and competitor analysis

- Optimize bids, budgets, and targeting strategies to improve ad efficiency

- Identify trends, gaps, and growth opportunities through data analysis

- Coordinate with internal teams to align ads strategy with business goals

Required Skills & Qualifications:

- 0-2 years of hands-on experience with Amazon PPC & Flipkart Ads

- Strong analytical and numerical skills

- Good understanding of marketplace ad metrics and dashboards

- Proficiency in Excel / Google Sheets

- Ability to interpret data and present actionable insights

- Strong communication and problem-solving skills

Preferred Skills:

- Knowledge of other marketplaces or performance marketing tools

- Basic understanding of e-commerce business models

- Experience in reporting and data visualization