Role & Responsibilities

- Recruit, hire, train, and lead a high-performing team of automotive sales professionals to achieve and exceed sales targets for 2-wheelers and 3-wheelers.

- Develop and implement sales strategies, including GTM/RTM planning, pricing, promotional campaigns (BTL/ATL), and aggressive market expansion to drive market share, profitability, and dealer network growth.

- Set sales goals, forecast stocks , prepare budgets/plans aligned with annual objectives, and compile regular reports on performance, competitor analysis, and market trends.

- Coach team on best practices for closing deals, customer relationship management (CRM), inventory control, and after-sales service; step in to resolve key customer issues.

- Lead nationwide distribution, and salesforce, explore growth opportunities, ensure resource adequacy, and maintain relationships with partners, vendors, suppliers, and dealers.

- Conduct regular sales meetings, gather/analyze data, and travel extensively across respective provinces/country.

- Focus on customer satisfaction, innovative campaigns.

Business Head - Additional Expectations

- Own full P&L accountability by preparing accurate monthly top-line and bottom-line reports, conducting variance analysis against budgets, driving cost optimization initiatives, and leveraging P&L insights for sustainable profitability and growth.

- Demonstrate hands-on experience scaling operations in African automotive markets.

- Excel in cross-functional leadership, integrating sales, marketing, and support functions to build robust business ecosystems.

- Bring strategic vision to expand dealer networks, optimize supply chains, and navigate competitive landscapes effectively.

- Ensure the company has adequate and suitable resources to complete its activities.

- Assess overall company performance against strategic objectives.

- Champion strategic direction for logistics, finance, HR, and administrative functions.

Candidate Profile :

- Postgraduate degree (Associate/Bachelor's in Sales, Marketing, or Management preferred).

- 15+ years in sales/marketing within automotive distribution (2/3-wheelers), consumer durables, or FMCG; proven track record heading sales/marketing functions with strong leadership experience in African markets.

- Expertise in automotive business processes, with sound commercial acumen, analytical skills, and knowledge of inventory control, CRM platforms, digital marketing, distributor handling and B2B sales.

- Exceptional communication, interpersonal, and presentation skills; outgoing, service-focused, creative, and innovative thinker with a pleasing personality.

- Willingness to relocate/travel outside India; Portuguese or French language skills an added advantage; immediate joining preferred.

- Familiarity with Ethiopia, Mozambique, Zambia, Zimbabwe, Madagascar, Malawi, Angola, or other similar African markets essential.

Key Skills:

- Sales Strategy & Leadership

- Team Management & Coaching

- CRM, Digital Marketing & Customer Relationship Management

- Competitor Analysis & Market Forecasting

- BTL/ATL Marketing & Brand Building

- Dealer Network Expansion & GTM/RTM Planning

- Budgeting, Reporting & P&L Management

- After-Sales Service & Supply Chain

- B2B Sales and Account Management.