VIP Bags - Brand Manager - Marketing

Job Title: Brand Manager - Marketing

Reporting Manager: General Manager - Marketing

Location: Mumbai

Roles & Responsibilities:

- Lead all the marketing initiatives of travel products for the designated category of the flagship brand.

- Extracting consumer insights from market research and liaising with design / development / manufacturing / creative agencies to execute new product launches.

- Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio.

- Works with design and creative agency for product development and brand communication.

- Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities.

- Responsible for market size estimation, identifying market trends and shift in consumer preferences and pricing decisions pertaining to the category.

- Use sales forecasting and strategic planning to ensure the sale and profitability of product lines.

- Responsible for tracking and mitigating competition actions.

- Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for the category.

- Annual budgeting and tracking performance.

Candidate Requirements:

- Min 2-6 years of experience in brand management or product management in FMCG, Consumer Goods, Fashion

- MBA in Sales & Marketing, preferably from a premium B School

- Excellent analytical and problem-solving skills.

- Strong communication, collaboration, and interpersonal skills.

- Pro activeness & Go Getter Attitude.

- Ability to multitask and work in a fast-paced environment

- Strong in agency coordination for Marketing activities

- Strong understanding about Brand / Consumer / Category