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Associate

Position Title : Brand Head Location : Mumbai Reports to : Chief Marketing Officer Reportees: 2 Qualifications: - Min 10-14 years of experience in Marketing in FMCG, Consumer Goods, Fashion - Demonstrated experience as a full-stack marketer, possessing a comprehensive understanding of both traditional and digital marketing disciplines - A strong portfolio showcasing the development and execution of innovative brand positioning and promotion strategies that transcended traditional approaches - Keen understanding of the nuances of premium branding - MBA in Sales & Marketing, preferably from a premium B School Key Job Responsibilities: - Act as a strategic architect, leading the development and execution of the long-term brand strategy aligned with the company's overall business objectives. - Drive the category end to end as a revenue and contribution margin deliverable. Develop and execute annual category plans with a view to deliver on targets - Leverage full-stack marketing expertise to conduct in-depth market research and competitive analysis, identifying both potential opportunities and threats in the premium industry landscape. - Cultivate a deep understanding of the target audience, including their evolving needs, preferences, and buying behaviours. This includes staying ahead of the curve on consumer trends. - Track consumer insights and industry trends to deliver a winning product and marketing mix. - Assimilate knowledge about market and consumer through self-initiated and/or external market research, direct field and net based feedback to prepare market penetration strategies for the category. Proactively seek consumer and trade insights on own products and competition. - Identify new product idea opportunities based on market/consumer understanding and need gaps and initiate product development briefs. - Craft a compelling brand narrative and messaging that resonates deeply with the target audience and disrupts the competitive landscape. - Conceive and implement innovative marketing campaigns that leverage the full marketing funnel, driving brand awareness, engagement, and significant sales growth. - Drive pricing decisions for existing and new SKUs/products. Review SKU wise category's effectiveness on a monthly basis, suggest and provide inputs to improve the same; conduct ABC analysis to delete underperforming SKUs. - Track brand and product line performance in market and initiate corrective actions as required to correct anomalies. - Manage inventory effectively to balance avails and demands so as to deliver agreed obsolescence controls. - Plan, execute and measure marketing strategies, promotions and annual plans for a customer or specific channels to drive sales. - Supervise category performance and metrics and serve as feedback loop from sales and customers to resolve efficiency of initiatives and include promotional efficacy to improve return on investment. - Evaluate and modify promotion or campaigns and GTM programs. - Cultivate a data-driven approach, meticulously monitoring and analysing brand performance metrics to measure the success of marketing initiatives and identify areas for continuous improvement.

Mumbai

VIP Bags - Brand Head - IIM/ISB/FMS/MDI 

Job Description for VIP Bags - Brand Head - IIM/ISB/FMS/MDI  in VIP Industries Ltd in  Mumbai for (10-14) years of experience. Apply Now!

VIP Bags - Brand Head - IIM/ISB/FMS/MDI  | iimjobs.com