Company Overview:

VIJAY SABRE SAFETY PRIVATE LIMITED is a leading manufacturer and supplier of high-quality safety equipment and solutions across India. We cater to diverse industries including construction, manufacturing, oil & gas, and mining, providing comprehensive protection for workers and ensuring workplace safety compliance. Our commitment to innovation and customer satisfaction has established us as a trusted partner for businesses seeking reliable safety solutions.

Role Overview:

The General Manager - Sales and Marketing will spearhead the development and execution of comprehensive sales and marketing strategies to drive revenue growth and enhance brand visibility for VIJAY SABRE SAFETY PRIVATE LIMITED across India. This pivotal role involves leading a national team, managing key accounts, developing channel partnerships, and overseeing all marketing initiatives, including brand management, digital marketing, and product launches. The General Manager will work closely with the leadership team to align sales and marketing efforts with overall business objectives, ensuring the company maintains its competitive edge and achieves its ambitious growth targets.

Key Responsibilities:

- Develop and implement a comprehensive sales and marketing strategy to achieve revenue targets and expand market share across India.

- Lead and mentor a national sales team, providing guidance, training, and performance management to maximize individual and team productivity.

- Identify and cultivate strategic partnerships with distributors, dealers, and key accounts to expand market reach and penetration.

- Oversee the development and execution of marketing campaigns, including digital marketing, advertising, and public relations, to enhance brand awareness and generate leads.

- Conduct market research and competitive analysis to identify emerging trends, customer needs, and opportunities for product innovation.

- Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.

- Monitor sales performance, analyze market trends, and provide regular reports to senior management on key performance indicators (KPIs).

- Collaborate with product development teams to ensure that new products and services meet customer needs and market demands.

- Ensure compliance with all relevant regulations and industry standards related to sales and marketing activities.

Required Skillset:

- Proven ability to develop and execute successful sales and marketing strategies that drive revenue growth and market share expansion.

- Exceptional leadership and team management skills, with a demonstrated ability to motivate, mentor, and develop high-performing sales teams.

- Strong understanding of B2B sales processes, channel management, and key account management techniques.

- Expertise in brand management, consumer marketing, and digital marketing strategies, with a focus on ROI-driven campaigns.

- Excellent analytical and problem-solving skills, with the ability to interpret market data and identify actionable insights.

- Exceptional communication, presentation, and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.

- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.