Vidyakul - Specialist - Performance Management

We are looking for a highly skilled Performance Marketing Specialist with deep expertise in Meta Ads (Facebook & Instagram) and proven experience in scaling campaigns through Google Ads. The ideal candidate should have 5-6 years of experience in digital marketing, preferably within high-growth EdTech startups, and a strong track record of driving measurable ROI.

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across Meta Ads (core focus) and Google Ads (Search, Display, YouTube).

- Drive user acquisition, lead generation, and revenue growth through data-driven strategies.

- Continuously monitor campaign performance, analyze KPIs, and optimize for CPA, ROAS, and LTV.

- Collaborate with creative and content teams to design impactful ad creatives and messaging.

- Manage budgets efficiently to maximize ROI while ensuring scalability.

- Conduct regular A/B tests on creatives, audiences, and bidding strategies.

- Stay updated on the latest digital marketing trends, tools, and best practices, especially within the EdTech ecosystem.

Requirements:

- 5-6 years of experience in performance marketing with a strong focus on Meta Ads and hands-on experience with Google Ads.

- Prior experience in EdTech startups is highly preferred.

- Proven success in scaling paid campaigns with measurable ROI.

- Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and other performance tracking tools.

- Ability to work in a fast-paced, growth-driven startup environment.

- Excellent communication and collaboration skills.

- Preferred : Experience in Google ads, Meta ads, Attribution tracking and Analysis.